Recently I was invited by SAP Hybris to attend its summit in Munich (disclosure: SAP Hybris contributed toward my travel and expenses to attend the event). At the event, the company asked a few of the analysts present if we would be prepared to record some short videos that they could use for various public-facing purposes.
As fate would have it, Esteban Kolsky, noted analyst from firm thinkJar, was in the recording studio at the same time as me. Kolsky is a man with strong opinions and someone who, unusually for a person formerly from the traditional analyst world, isn’t afraid to voice them. We got talking about personalization and suggested to the film team present that we record a short discussion around our views.