Author Archives: Ben Kepes

Ben Kepes is an analyst, an entrepreneur, a commentator and a board member. His business interests include a diverse range of industries from manufacturing to property to technology. As a commentator he has a broad presence both in the traditional media and as an extensive blogger. He sits on the boards of a number of organisations, both commercial and not-for-profit. Ben is well connected having spoken at length with the vast majority of SaaS players in existence.

Will Tweet for Beer: How Epic Beer Is Reaching Customers

By Ben Kepes
Epic Beer is a boutique, premium brewery based in New Zealand. It’s winning accolades all around the world for the quality of its product, but more relevant to us here at Zengage, they’re doing it via direct conversations with the... Read more

Another Entrant in the Cloud Accounts Space – Saasu and Acclipse Link Up

By Ben Kepes

News today that Saasu (more on them here), the online accounting software vendor, and Acclipse, the accounting practice management software vendor, have formed a deep partnership to market an end to end system that allows accountants and businesses to work off the same data. This follows on from MYOB’s moves

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We Really Like You! FreshBooks’ Customer Service

By Ben Kepes
Warning: What you are about to read can be easily dismissed as a schmaltzy feel-good spin. But I’ve spent a reasonable amount of time talking with the crew from FreshBooks, the Canadian-based invoicing company that boasts hundreds of thousands of... Read more

PR Gone Wrong – Again. Nice work BBH

By Ben Kepes

Another in my recurring theme of PR disasters. Over on Twitter a strategist for BBH sent me a request to DM me. I responded saying that my email address is everywhere online and she just needed to find that and email me. After telling me she couldn’t find my address

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The Value is in the Vertical. Intacct and Avectra Announce Vertical Specific Integration.

By Ben Kepes

SaaS applications give the ability to build very specific vertical applications that tie together several different functional areas to really meet the needs of a particular class of business. Intacct today announced an example of this “long tail” approach in action.

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FinancialForce Nabs NetSuite Customer

By Ben Kepes

Normally I’m not overly interested in the press releases that come from vendors regularly boasting about a customer they’ve stolen from their competitors, however one I received today is kind of interesting. I’ve written before about both NetSuite and FinancialForce in the past. Briefly NetSuite is the big-boy in mid

Are Community Managers Truly Benefiting Companies? Without Any Metrics, Who’s to Say?

By Ben Kepes
Much gets said about community management—it is, after all, a pivotal function in ensuring that an organization actually has a community of interest and nurtures that community. But what do community managers really do for a company? Jeff Nolan recently... Read more

Accounting in the Cloud – Different Perspectives on the Same Data

By Ben Kepes

I received notification today that there is a planned outage for Xero soon that will see them roll out of some changes to allow for an accountant’s ledger. The changes that the cloud will bring to accounting are a real interest area for me so I spent some time talking

VMware and Open Source – Reacting to the Threat

By Ben Kepes

Later this month VMware will host its annual conference, VMWorld. Will we see VMware make a strong move to open source as one commentator predicts? Bear in mind that VMware faces some existing threats from open source products and need to make a bold statement

LiveAccounts is… Live

By Ben Kepes

This morning MYOB flicked the switch on its new online small business accounting solution, LiveAccounts (disclosure – I’ve been consulting with MYOB on their cloud strategy). First some details: $25 a month (including GST) unlimited in terms of invoices entered up to 100 statement lines from any automatic bank feed