Beer is entering the new age…. at diversity.net.nz

Mauricio pointed out the new Stella Artois website which does a good job of verticalised marketing and building the network effects.

Stella have identified the value in viral advertising, building a network and providing consistent offerings both on, and off, line.

I’m a little involved in a startup along the same lines and hopefully I’ll be able to report further in a month or two

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1 raf
Nov 10th, 2007 at 7:40 am

Spill the beans
2 admin
Nov 10th, 2007 at 12:33 pm

not yet Raf, not yet
3 Kaila Colbin
Nov 11th, 2007 at 5:45 pm

Stella’s got it going on, all right! Great site; great commercials too…
4 Paul Spence
Nov 12th, 2007 at 4:13 am

A brewery startup or an ad shop? Is there anything you don’t do?
5 Ben Kepes
Nov 12th, 2007 at 9:38 am

Just trying to cover my bases Paul. I’ve not yet created a global business from start-up stage - there’s challenges left!

diversity.net.nz