Burger fuel IPO undercooked….

By Ben Kepes

Only $5.25mill of the $15mill on offer were subscribed for the Burger Fuel IPO. The founders have split the difference to make it to the $8mill minimum listing requirement.

Compare for a minute the Burger Fuel and Xero IPO’s. Xero’s was traditional and professional, BF’s quirky and novel.

Sorry guys but young, hip, vibrant gen y-ers don’t general invest in IPO’s. It’s the Ma and Pa investors (not to mention the investment firms) that you want to get onside. Xero didn’t, BF did – to (mis)quote Mchael Cullen – “they won, you lost. Eat that……with fries?”

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The Author

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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