Rowan posted over here about how the iPhone will have an unremovable sim resulting in consumers being pretty much locked into Apple phone products. This and some of the other issues surrounding Apple’s latest product got me thinking.
I remember a time a decade or so ago when Apple was seen as the free and creative alternative to the MS total lock in model. The iMac was a change from boring grey boxes, the iPod unlocked the recording industry’s grasp on music (well thats a stretch but humour me here).
The iPhone however seems to have gone down the Microsoft path of “lock them into a system and they’ll have no choice but to return”.
In my analysis (and I steer clear of these discussions usually) it seems that the Open Source community has pretty much taken the alternative-cred that Apple once had. That’s all fine while Apple can churn out ground breaking products but I just wonder if Apple isn’t risking a backlash from the very consumers they are trying to attract.
There is a very fine line between being big enough to pull of innovative product development on a large scale, and being too big – at which time you’re seen to be an omnipotent and aggresive corporate. It’s a subtle shift in mindset and something that Apple needs to be very mindful of.