July 11, 2013
Warning – If you’re the sort of person who chokes on industry buzzwords, then the press release I just got from FatFractal (a pretty cool name for a company) will make you gag. Here’s the headline:
FatFractal announces ‘Cloud-in-a-Box’ allowing enterprises to install its “top rated” Platform-as-a-Service (PaaS) and Backend-as-a-Service (BaaS) platform in public or private clouds or traditional data centers
All we needed was a big data or internet of things reference in there and we would have struck the jackpot. But buzzwords aside, it’s actually worth taking a look at this announcement to see a growing realization about the success, or otherwise, of PaaS. First a quick roundup of what this is all about. Fat Fractal is a vendor that delivers a platform for mobile and web development – it allows polyglot development, mobile app creation, deployment to heterogeneous stacks and the like. Today it is augmenting existing products with an enterprise offering, new pricing and a release of it’s product into general availability.
All interesting stuff but what does it all mean, and why is it something that portends the future of PaaS?
Over the past few weeks I have been doing a number of private briefing sessions on the PaaS landscape. These sessions have been delivered to a number of investment houses who are starting to think about what PaaS means for them, and whether they should be including PaaS vendors within their investment portfolios. As part of my presentation I’ve been giving a high level view of what PaaS is, detailing some of the different classes of PaaS, and laying out where I think PaaS will go in the future.
Although I’m convinced PaaS is the future of development (see the last slide), the lack of traction vs IaaS as far back as Google App Engine makes it continually unclear exactly when that future will arrive for most of us. It’s certainly not next year, but will it be 5 years, 10 years?
At this point, I would argue that any vendor pushing a PaaS is doing one of a few things:
- Thinking about the long term rather than the next few quarters;
- Thinks it’s large or influential enough to create its own market; or
- Simply shipping software it uses for internal productivity.
Now I’m a huge fan of PaaS. it is, after all, yet another chance to abstract non-core activities away from organizations. But despite being bullish on it (and, for full disclosure, despite being an Adviser to Stackato, a PaaS vendor) the fact of that matter is that PaaS hasn’t got the early traction that many of us would have liked to have seen. There’s a number of reasons for this, platform immaturity, fears of vendor lock-in, doubt about what PaaS actually is etc.
Which gets us back to FatFractal who are delivering a solution that, despite blurring the lines as to what actually constitutes a PaaS, is probably a better fit for the marketplace. In making this claim I’m reflecting on what I hear from my enterprise friends – they don’t want to use a PaaS per se – rather they want to find a solution that helps them to create applications, enables them to build for mobile from the outset, eases the operation burden of application management and, yes, do all this within their organizational constraints, which often means within the four walls of their data center. So put together the discrete parts of what FatFractal does: Mobile Backend as a Service with all the plumbing for user management, notifications integrations, PaaS deployment giving auto scaling etc and with deployments to either public or private clouds (on-prem or otherwise).
It’s a compelling proposition and one which is going to continue as PaaS vendors remain squeezed for real revenue success. The recent acquisition of AppFog by Savvis that was labeled by many as an escape shute for the beleaguered PaaS vendor should be warning to other vendors that pure play PaaS isn’t sufficient – rather a platform that ties together all the end to end requirements that developer teams have is needed.
FatFractal may be a dog of a product and may crash and burn in the marketplace – but the changes that FatFractal heralds are, I believe, ones that the PaaS sector at large will follow over the months and years ahead.