Citrix Acquires Beetil – Great Result for the Wellington Heroes!

The web-based helpdesk space is pretty busy – but while big names like Zendesk and Assistly (now help.com desk.com) get most of the attention, a little battler from Wellington, New Zealand has been quietly building out its product. That commitment has paid off with the announcement today that Beetil is being acquired by Citrix to be wrapped up with its existing GoToAssist product line. It’s an awesome exit for the small gang from Beetil, a bunch of really great guys who have avoided the temptation to make lots of noise, but have rather put their heads down on cutting, and shipping, code.

Well done guys – Citrix announcement below:

SANTA CLARA, Calif., September 10, 2012 – Citrix today announced that it has completed its acquisition of Beetil, a privately-held cloud-based service desk technology provider. Beetil helps technical support professionals provide exceptional customer assistance and streamline technology costs through the delivery of easy-to-use, yet powerful incident tracking, end user self-service, configuration, change management and release management functionality.

The acquisition enables Citrix to expand the capabilities of its market-leading, cloud-based support product line, Citrix GoToAssist, with the addition of an integrated IT service desk solution. As a result, Citrix has the ability to offer support professionals an essential set of cloud-based services from a single platform for remote support, monitoring and service desk management.

“Beetil’s services are a natural complement to Citrix cloud-based IT support tools. The design is elegant, simple and meets the needs of technicians and end users alike,” said Brett Caine, SVP and GM for the Online Services division at Citrix. “Together with the Beetil team, we will extend our leadership in delivering innovative cloud-based support. This acquisition reinforces our commitment to meeting the growing demand of our customers and the market for a simpler and integrated approach to IT support.”

“We share a common mission with Citrix: to help IT be strategic and responsive to today’s organizational needs,” said Dan Lee, founder and CEO, Beetil. “We founded Beetil to deliver a better cloud-based support and service management experience based on the best practice ITIL framework. We succeeded by delivering a complete support desk tool that is easy to use, easy to learn, and easy on the pocket. And we are thrilled to join the Citrix team because our two companies share a similar vision and culture.”

The Beetil team will join the Citrix organization immediately. Dan Lee, formerly chief executive officer of Beetil, will report to Elizabeth Cholawsky, VP and GM of the IT Support line of business at Citrix. The terms of the acquisition were not disclosed. For more information about Beetil, visit www.beetil.com.