Facebook and ads at diversity.net.nz

Facebook announced its new advertising product the other day. Facebook CEO Marc Zuckerberg said;

“Facebook Ads represent a completely new way of advertising online, for the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do.”

Sounds a little evangelical for me. For me Facebook is about social networking and something like this really turns me off;

Interesting to see who has jumped into this - Blockbuster, CBS, Chase, The Coca-Cola Company, Microsoft, Sony Pictures Television and Verizon Wireless - mainly old world companies that are sufficiently scared of being left behind. The little creatives are already doing cutting edge marketing and Facebook Ads will possibly become a sad, irrelevant and annoying service (and intrusion upon Facebook users).

Or maybe not?