HP Powers a HubCast Cloud Printing Trial

HP recently announced support for a trial of cloud printing delivered via HubCast’s service. I’ve written previously about HubCast a vendor providing “cloud printing” services. Essentially HubCast is both cloud content storage and distributed outputting of that content. The idea is that:

users can upload and maintain an unlimited number of files to a library on the cloud…. File verification in HubCast Professional ensures that each file uploaded to the library is press-ready, guaranteeing easy and confident reordering…[and enables] printing with a simple cloud application that delivers print production, competitive pricing, global reach, and the speed of next-day delivery around the world

Anyway – this trial sees HubCast’s software delivered to HP Indigo printers across the US. In the trial individuals can submit print jobs to the service and have the job routed to the nearest cloud print location, printed on demand and shipped to them.

It’s quite a coup for HubCast, and will go a ways to show the value of a dispersed close-to-recipient printing service powered on the cloud. For HP it’s a chance to show people the quality of its digital press technology – more of a win for HubCast than for HP I’d say.

Included in the release is information about Cypress semiconductor which has reportedly improved its efficiency markedly while reducing costs by moving 100% to HubCast for its printing requirements. According to Cypress they have “eliminated $1,000 a month in warehousing costs, as well as the sizable shipping expenses and customs-related delays that once hampered its ability to support its 195 worldwide sales representative”.

I like the idea of HubCast – distributed manufacturing is always a good thing in my books. This trial, while of minimal benefit to HP, will be very beneficial for HubCast

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