The Edward Snowden leaks about widespread governmental surveillance of individuals has led to a huge growth in awareness about encryption. Only a few years ago encryption was a term known only to security staff, conspiracy theorists, and researchers. Today, every man, woman, and their dog has at least some idea about what encryption is and does.
But at the same time there have been a few blockers to more widespread adoption of encryption. The rise of cloud-based file sharing has been a boon for collaboration, but in order for that collaboration to be really effective, all parties need to be able to view and search the files they have access to. And in order to search files, they obviously need to be in clear type.