Intuit is, without doubt, the 800-pound gorilla in the small and mid-sized business accounting space. The company owns the lion’s share of the market in the U.S. and internationally it is also a strong player. While it has competitors (legacy vendors Sage in the UK, MYOB in Australasia and new entrant Xero in some markets), the fact of the matter is if you were to ask any accountant or bookkeeper in the U.S. what is their software of choice, the odds are that Intuit will be the answer.
Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.