- Users get free information which they’d otherwise have to search for (read time and effort saving)
- The third part contribution both build credibility and increases the feeling of community
- By offering this additional information, FAC starts to become a magnet for useful stuff that’s directly related to the service offering. That increases traffic but also increases the likelihood that FAC is seen as a trusted resource.
- In developing community, FAC is sparking further discussion about its service and discovering fresh requirements.
So it’s a double win – the software vendor wins credibility, design suggestions and eyeballs, while the users gain the sense of community, being listened to and a value add.
I had an email from a SaaS startup the other day that asked me to explain what I meant when I said that “SaaS businesses need to think about aggregation”. My response to him went thus;
in this environment, where there are lots of “me too” offerings, I really like SaaS platform plays. This is where a product takes in information from many different sources and puts it in one place where it is easy for the user. Examples could include – Salesforce with Google apps, Zoho allowing login with Google login, FreeAgentCentral giving free tax tips on its blog – it’s all about letting people come in to share
So aggregation can be;
- single sign-on
- true aggregation (multiple data streams on one locale)
Good on FAC for seeing where this is heading – what will be the next aggregation play?