Simon G pointed out a presentation on slideshare titled “What the F**K is Social Media”.
It’s a fantastic show and should be compulsory viewing for anyone at a management level within a corporate (and that includes the board – communication starts with them). To be honest it should be compulsory reading for anyone who interacts with a customer – be it internal or external, virtual or physical.
More than a treatise on social media, it is a commentary on how digital citizens are rapidly moving away from media that talks at them and moving to brands that give them an opportunity to feel a sense of ownership.
It’s about liberating ownership and leveraging openness
It’s about relinquishing control
It’s about participation
It’s about feeling the fear and doing it anyway
It’s about a revolution
Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include many industries from manufacturing and property to technology. 
Krishnan Subramanian is an entrepreneur, cloud computing analyst and consultant, open source researcher and evangelist, one of the industry’s most prolific bloggers. 