« 20% of VoIP to be via softphone?
Monetisation for on-demand office productivity suites »

It’s all about change

Published by Ben Kepes on July 4, 2008 in Business, Collaboration, Design, Efficiency, IT, SocialMedia, Society, Strategy and Web x.0. 0 Comments

Simon G pointed out a presentation on slideshare titled “What the F**K is Social Media”.

It’s a fantastic show and should be compulsory viewing for anyone at a management level within a corporate (and that includes the board – communication starts with them). To be honest it should be compulsory reading for anyone who interacts with a customer – be it internal or external, virtual or physical.

More than a treatise on social media, it is a commentary on how digital citizens are rapidly moving away from media that talks at them and moving to brands that give them an opportunity to feel a sense of ownership.

It’s about liberating ownership and leveraging openness

It’s about relinquishing control

It’s about participation

It’s about feeling the fear and doing it anyway

It’s about a revolution

 

Share the love...
[Bloglines] [BlogMarks] [del.icio.us] [Digg] [Facebook] [Google] [Reddit] [Slashdot] [Sphere] [StumbleUpon] [Technorati] [Yahoo!] [Email] More »

0 Responses to “It’s all about change”

Feed for this Entry Trackback Address
  1. No Comments

Leave a Reply

« 20% of VoIP to be via softphone?
Monetisation for on-demand office productivity suites »