It’s not just about SaaS…. at diversity.net.nz

Dan accused me of giving most of this blog over to SaaS. With this in mind I thought I’d post about Xobni. Jon Beattie posted about it so I thought I’d take a look and see what it’s about. It’s an add-on for Microsoft outlook (and after all the majority of the world’s corporates still use Outlook) that allows for;

Lightning fast email search
The email or person you’re looking for appears as you type Contact details pop into the sidebar - never search for a phone number again
Email analytics.Rankings, graphs, and statistics detailing how you and your contacts use email
Quick attachment discovery.Historical attachments available instantly without searching
Navigate your inbox by people.Discover email’s social network - quickly identify a contact’s manager, business partner, or assistant
Threaded conversations.Email how it was meant to be read, with conversations in context
Your personal assistant.Schedule appointments with a click of a button - Insight automagically finds open slots in your busy schedule.

I like what I’m seeing - seems to take diverse information (social networks etc) along with existing stuff (email, contacts) and package it up in a user friendly, fast and searchable format. Now what would be really smart would be for a Telco to buy Xobni and utilise its add-on to generate more network revenue from all the little value-adds that would port people to the telco networks - click to call, click to IM etc etc.

Smart!

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