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Marketing 101 (and so sad that it’ll probably work)

Published by Ben Kepes on October 6, 2008 in Business, IT, New Zealand, New business, SocialMedia, Society and Strategy. 1 Comment

I just got forwarded the following email;

Sam added you as a friend on Facebook.  We need to confirm that you know Sam in order for you to be friends on Facebook.
Sam says, "Www.smcreative.co.nz
is a multi – disciplined Graphic Design/ contemporary art company based in New Zealand. I don’t know who you are, as I am trying to get my website out there.
cheers,
Sam.".

Apart from the fact that brand building via a social network is marginally effective – it’s pretty amazing to think that someone would actually try and "friend" a complete stranger in order to further their fledgling business – and in the same line to ‘fess up to not actually knowing them.

The really sad thing about this is that the lust to amass a large number of "friends" on Facebook is such that this guy will probably be rivaling Robert Scoble pretty soon.

It’s a sad world huh?

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1 Response to “Marketing 101 (and so sad that it’ll probably work)”

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  1. 1 Stephen Knightly
    Oct 6th, 2008 at 9:56 am

    My curiosity got the better of me – I looked at his site, thereby rewarding inappropriate spammy behaviour.

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