Thanks for your coverage. We’re really excited about this new offering being available in the AppExchange and so are our many customers using Salesforce.

The lean time you speak of was a period about two years ago when I took a hard look at what MindTouch could be “best in the world at”. It was clear our strategy then as a general purpose enterprise collaboration platform would doom us to mediocrity. Or worse, the deadpool. I recognized that many of our customers, even then, were using MindTouch for a really exciting use case: reinventing the user manual.

Reinventing the user manual can sound deceptively simple, perhaps even boring. You would be wrong though. Think about the last time you wanted to learn how to use a product better, or fix something with it…that probably wasn’t the best experience. PDF, static HTML, crappy knowledgebases…What if instead we could apply the last 10 years of innovation from web, social and mobile to a superlative help and product content experience? That’s what MindTouch has been focused on being the best in the world at. Cloud delivering a multichannel help system. Or, if you like, reinventing the user manual.

I suppose this was a classic pivot, but because we already had so many of our customers using MindTouch for this use case we weren’t starting from zero. Remarkably we’ve managed to continue to maintain profitability and grow the company every year. Albeit a little more slowly at first. This year has been remarkable in terms of growth. I’m looking forward to making an announcement about our momentum (probably November).

Thanks again Ben.