July 19, 2010
I recently spent some time talking with OxygenCloud. I’ve spent a bit of time talking with these guys over the past year, first meeting them when they called themselves LeapFile. OxygenCloud sells itself as a "secure virtual file system platform, featuring native desktop collaboration and cloud storage for business users". Which basically means that business users can have files stored in the cloud that appear as local files on their machine, a play that is in a similar space to what SugarSync, Syncplicity and DropBox are doing.
To this end they recently penned an agreement with Data Robotics to allow end users to create private clouds with remote access from any desktop or mobile device (see schematic below)
We spoke at length of OxygenCloud’s go to market strategy which seems a little unsure at this time. Chang spoke of a “bottom up” freemium model, but then also spoke of OxygenCloud’s focus on being a trusted partner of IT. Those two approaches can have some validity, but seldom do they do so when embarked upon together. Chang made references to a situation where the IT department of an end user signing up for OxygenCloud would be reached out to by the company – as I said this is a noble approach, but doesn’t inspire me in confidence about the chances of significant revenue generating uptake.
- File sharing
- Permission and encryption
- IT control (remote policies and remote wipe)
- Hybrid cloud storage
- Live annotation (see iPad example below)
I’ve not yet used the product so can’t vouch for it’s efficacy, but my thoughts having watched this crew for awhile now is that the product is odds-on likely to work, but their business model if the area of concern.