July 26, 2008
It’s not April the first is it?
Simon G alerted me to the existence of PostalMethods, a service that…. "automates the sending of postal mail from their business processes".
First comment – crawl out from the business speak guys – business processes is a moniker for a way things are done within an enterprise. It doesn’t describe either an animate or inanimate object – people send post, machines can be automated to send mail – a business process does not send mail – give up on the business spiel already!
Secondly… WTF? Postal Methods connects to the business via API to output documents – isn’t this fancy words for "we have a printer"? I mean I know that outsourced mailing companies exist but giving this a Web 2.0 moniker and getting all fancy schmancy talking about APIs – isn’t that gilding the lily just a little?