So maybe there is a point to spam….. at diversity.net.nz

I’d always been pretty amazed that spammers even bother putting in the effort they do - convinced that it never works so what’s the point.

However if you subscribe to Chris Anderson’s long tail theory - the extension for spam is that a spam offer sent to millions will find a few souls who convert (for whatever reason).

I was gobsmacked to see that Marshal has just released a study that fond that a whopping 29% of Internet users have purchased items from Spam adverts.

29% - holy smokes! Over on RWW Marshall points out some thoughts arising from the report. Marshall contend that perhaps with a conversion rate of 30%, the market has in fact spoken and values spam. Of course Marshall’s analysis omits to take into consideration the fact that a number of people buying from spam fall into one of two categories;

They are purchasing illicit goods
They mistakenly make the purchasing decision

Both of which of course negate Marshall’s original contention.

So here’s my attempts to get a more meaningful metric from this discussion;

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1 Response to “So maybe there is a point to spam…..”

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1 Paul Spence
Aug 26th, 2008 at 2:24 pm

“Marshal provides customers with a complete portfolio of policy-driven email and Internet solutions that integrate content filtering, compliance, secure messaging and archiving.”

So…um I guess their “research” is bound to support their underlying business strategy. *throws grain of salt over shoulder*

diversity.net.nz