I’ve always had a huge amount of respect for the team over at HB media – this isn’t just because I’ve been involved with them in past and present projects – long before my work with Idealog magazine I commented on their innovative business model that takes the (arguably) dying
About a year ago, I did a series of YouTube vids for a laugh and also to share some advice I’ve learnt along the way developing www.proworkflow.com with our talented team. Although I’m a year older now, and a bit more wise and weathered, this advice still stands. Please excuse
It’s a hard balance being in the Software/SaaS (Software as a Service) industry. We can put lots of time and focus into systems and development, but sales may suffer… or we focus on sales and then development suffers… ProActive Software (www.proworkflow.com) has bootstrapped (growth through no funding, and only sweat
Our SaaS business focuses on a project management solution we rent to a global userbase (servers in the USA, the business is remotely run from NZ). No matter how hard we drive home the ‘Value & ROI’ message, there’s always a large number of ‘Price driven’ customers as we all
Ben Kepes is an analyst, an entrepreneur, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a commentator he has a broad presence both in the traditional media and as an extensive blogger. He sits on the boards of a number of organisations, both commercial and not-for-profit. More on Ben
