Tag Archives: Churn rate

January 29, 2013 Posted in Business Leave a comment

Churn and SaaS

By Ben Kepes

SaaS companies are faced with copious amounts of advice about pricing, monetization, funnel management and all the different things used to describe the processes involved in attracting, gaining and maintaining customers. One of the big areas that companies think about is that of churn – or how many customers “drop

Tagged April, Business, Churn rate, Customer, Customer lifetime value, February, Small business, Software as a Service |

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.