Tag Archives: dreamforce

May 2, 2013 Posted in Business Leave a comment

Salesforce Launches Communities – Tying the Back Office to the Customer View

By Ben Kepes

As the pace of business increases, and consumers of products or services demand that their provider is more responsive to their particular requirements, there is an ever growing need for customer facing solutions which are integrated with the back office solutions that organizations use to run their sales, marketing and

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November 26, 2012 Posted in Business Leave a comment

Reflections on BoxWorks

By Ben Kepes

Having had a little while to reflect on a month that saw me attend both DreamForce and BoxWorks, I wanted to get down some thoughts on what is happening with Box, one of Silicon Valley’s current darlings. This is all the more relevant given the slightly uncomfortable position that Box

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September 19, 2012 Posted in Business 7 Comments

Salesforce Becomes the First Next Generation Enterprise Platform

By Ben Kepes

A quick roundup of DreamForce news for today – with the disclosure that Salesforce is covering my T&E to be able to be here at the event. Strong words but, as I predicted, the announcements at this years DreamForce point to Salesforce firmly creating for itself the position of first

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September 10, 2012 Posted in Business 1 Comment

DreamForce Briefings–Inviting the Deluge

By Ben Kepes

Next week sees me winging my way to San Francisco for salesforce’s annual extravaganza, DreamForce. I’m condensing my trip this year and have very, very limited time to talk to folks – but am always keen to meet people doing cool stuff in the salesforce ecosystem. At this stage I

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May 21, 2012 Posted in Business Leave a comment

Chatter Messenger – Real-Time Synchronicity

By Ben Kepes

Note – this post was embargoed until tomorrow morning but alas (and again) that embargo was broken by others. Since it was, I’m releasing the post early… but not happily. About the time you read this, salesforce CEO Marc Benioff [note – it will not be Benioff on stage but rather

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August 22, 2011 Posted in Business Leave a comment

Scheduling Briefings at DreamForce

By Ben Kepes

Next week sees me in San Francisco at salesforce’s DreamForce event. It’s always a crazy few days and judging by the quantity of briefing requests I’ve already received this year will be no exception. At this stage I have some spare tome on Tuesday afternoon and a little on Wednesday/Thursday.

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August 22, 2011 Posted in Business 3 Comments

Dreamforce 2011–A Look Ahead, and a Review of Last Year’s Predictions

By Ben Kepes

Last year was the first time I attended salesforce’s DreamForce global conference (at least in person). DreamForce is a pretty intense event – tens of thousands of people, the entire Moscone center and most hotels and hospitality establishments in the vicinity are fully booked to cater for the multitude of

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December 3, 2010 Posted in Business 4 Comments

A DreamForce 2010 Look Ahead

By Ben Kepes

Next week I’ll be heading (along with around 30000 of my closest friends) to San Francisco for the epicness that is DreamForce. It’s the first year I’ll be attending the event in person, having followed it remotely in its previous incarnations. In the next couple of days I ‘m going

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August 6, 2009 Posted in Business, IT, New business, New Zealand, PaaS, SaaS, Web x.0 2 Comments

Trineo – Heading for the Big Time

By Ben Kepes


A few months ago I wrote a href="http://www.cloudave.com/link/making-crm-work-for-verticals"
target="_blank">post discussing some interesting vertical offerings that I’d seen built on top of the class="zem_slink" href="http://www.salesforce.com/"
rel="homepage"
title="Salesforce">salesforce.com platform. I alluded to a new offering that was, at that time in stealth mode – the company behind that offering, Trineo has been invited to San Francisco next week to pitch to a panel of investment and IT gurus, including class="zem_slink" href="http://www.sequoiacap.com/"
rel="homepage"
title="Sequoia Capital">Sequoia Capital, as part of the final selection process for the Force 40 Innovation Showcase competition, run by class="zem_slink" href="http://www.salesforce.com/"
rel="homepage" title="Salesforce">Salesforce.com as part of their Dreamforce conference in November.



Trineo is a development and


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The Author

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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