Tag Archives: Duane Jackson

March 26, 2012 Posted in Business 6 Comments

On Trial Periods for SaaS Companies–Is Shorter Better?

By Ben Kepes

Recently KashFlow CEO Duane Jackson made the decision to reduce the trial periods offered on his product from 60 days down to 14. In blogging about this change, Jackson explained the decision saying; We analysed our trial data and found that the vast majority of people who never converted from

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August 18, 2011 Posted in Business 1 Comment

On Parody Marketing–and People with no Sense of Humor

By Ben Kepes

Duane Jackson, CEO of KashFlow and someone who has done an amazing job of harnessing the power of social media, recently launched a new marketing campaign with a character by the name of Tugg Gently. Tugg Gently is an apparently fictitious business adviser who has created a series of quick

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July 11, 2011 Posted in Business 3 Comments

KashFlow Puts Its Funding to Good Use–New Engineering Project and New COO

By Ben Kepes

Yesterday the news broke that KashFlow has allegedly raised funding of £4 million from its existing 40% shareholder, Lord Young. It’s an interesting funding position – while we don’t know any details about how it is structured – it’s a significant amount of money and will allow KashFlow to scale

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March 17, 2011 Posted in Business 3 Comments

On Product Roadmaps and Agility

By Ben Kepes

Kashflow CEPO CEO Duane Jackson recently posted discussing their policy of not disclosing a product roadmap. To summarize Jackson’s argument, he believes that publishing a detailed roadmap is problematic because it; Reduces agility Builds expectations with customers and hence reduces the opportunities to delight Introduces competitive risks Sets them up for

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January 20, 2011 Posted in Business Leave a comment

Sage Replies re SageOne

By Ben Kepes

Just before publishing my post talking about Sage’s new SaaS product yesterday, I had a conversation with Sage’s PR people. I asked a bunch of questions, the answers to which didn’t get to me by publishing time. It seemed appropriate to communicate them here in full. Answers are from Simon

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January 10, 2011 Posted in Business 1 Comment

KashFlow and Some Connectivity Reality

By Ben Kepes

Lately I’ve been talking to a bunch of people looking at either creating a brand new SaaS product or moving their traditional on-premise application to the cloud. There’s always a discussion of the issues around connectivity and the price to be paid in usability by moving 100% to a web

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The Author

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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