Tag Archives: marketing

May 2, 2013 Posted in Business Leave a comment

Salesforce Launches Communities – Tying the Back Office to the Customer View

By Ben Kepes

As the pace of business increases, and consumers of products or services demand that their provider is more responsive to their particular requirements, there is an ever growing need for customer facing solutions which are integrated with the back office solutions that organizations use to run their sales, marketing and

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December 7, 2011 Posted in Business Leave a comment

UnemployedMBA–Grab Him While You Can

By Ben Kepes

Last week at CloudBeat as I was decompressing for a session, a well dressed gentleman approached me for a chat. Nimish Jalan proceeded to discuss with me the specific topics of the panel I’d just moderated, some themes he’d seen emerging at the show, and general trends in the industry.

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May 10, 2011 Posted in Business Leave a comment

Jigsaw Goes Native, and Freemium

By Ben Kepes

A year or so ago when salesforce.com acquired contact data cleansing company Jigsaw, many of us saw it as a natural progression but wondered how salesforce would integrate the product into its own suite and what their approach to selling Jigsaw would be. Well today we have an answer to

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February 6, 2011 Posted in Business 1 Comment

On Groupon Ads and Charity

By Ben Kepes

So the twitterverse was ablaze tonight talking about the Groupon ads at the superbowl. Synopsis – Groupon did a series of three ads (embedded below) parodying philanthropic documentaries and instead exhorting people to buy Groupon coupons.And everyone is all pent up at the offence caused to Tibetans, Whales and Rainforest

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June 1, 2009 Posted in Branding, New business, New Zealand, SocialMedia, Strategy Leave a comment

Another Quiver to the HB bow

By Ben Kepes

I’ve always had a huge amount of respect for the team over at HB media – this isn’t just because I’ve been involved with them in past and present projects – long before my work with Idealog magazine I commented on their innovative business model that takes the (arguably) dying

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September 2, 2008 Posted in Design, IT 4 Comments

I’m fed up with Marketers

By The Unreasonablemen

A guest post from unreasonablemen.net I think they’ve got a lot to answer for. IT is such a hype driven industry and its all because of the marketers hyperbole. Massively over used terms like ‘revolutionary’, ‘next generation’ and ‘2.0’ are thrown around incessantly. All they do is confuse our clients

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July 31, 2008 Posted in Business, IT, SocialMedia, Strategy, Web x.0 2 Comments

Good advice for later adopter….

By Ben Kepes

In this swirling world of the digerati, we tend to encourage others to “drink of the kool aid” in the way that we are. What I mean is that we push our more mainstream brethren to partake in all the things we are – twitter, plurk, identi.ca, blogging, social media

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July 1, 2008 Posted in Business, Design, IT, New Zealand, Strategy 6 Comments

My take on viral marketing, corporate’s and mass market….

By Ben Kepes

This morning there is much discussion about the latest advertisement created by Telecom New Zealand. The video (see below) is apparently an office scene after Friday night drinks with staff lip-syncing to a popular song. So far so good – cutting edge, viral-esque and different. Things get a bit more

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May 21, 2008 Posted in Design, Efficiency, IT, New business, SaaS, Strategy 2 Comments

Partnering for SaaS sales

By Ben Kepes

Synopsis – SaaS vendors should really find channel partners to do some of the marketing heavy lifting for them When Xero first announced its strategy of targeting accountancy firms as a primary marketing channel for its SaaS accounting product I was a little dubious. Bear in mind that SMEs traditionally

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May 6, 2008 Posted in Design, Efficiency, IT, New business, SaaS 1 Comment

Some Morning Thoughts on Scale, Profitability and Margins in Software and SaaS companies.

By Julian Stone

It’s a hard balance being in the Software/SaaS (Software as a Service) industry. We can put lots of time and focus into systems and development, but sales may suffer… or we focus on sales and then development suffers… ProActive Software (www.proworkflow.com) has bootstrapped (growth through no funding, and only sweat

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The Author

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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