Tag Archive for 'MYOB'

MYOB on the block

Interesting to read that suitors are coming from far and wide for MYOB.

Guinness Peat Group is supporting a takeover for the business in which it already holds a 13.6% stake. It has joined in with another three investors who jointly hold 34% of the company to form a united takeover body.

Even funnier to read was the suggestion that Sage has approached MYOB looking for an acquisition - if ever someone wanted a case of two old world players (very large and profitable old world players it must be said) looking to dance the Samba before their industry dies, this is it. Sage is apparently impressed with MYOB’s investment in cutting edge technology. They must have upgraded the water coolers and coffee machines recently, because there’s nothing obvious with their software which deserves the term “cutting edge”.

My assessment of MYOB is that it’s a highly lucrative business which has however, significant medium term risks that it’s facing.

Like other traditional desktop software companies it needs to make the change, at least in the medium term, to an on-demand delivery method and with that go through the pain in terms of revenue and profit. The potential investors will know this and will either be looking to make an opportunistic purchase while during a time of economic uncertainty or alternatively will be confident that MYOB can ride out the culture shift that it’s going to have to face over the next few years.

My assessment is that the bid is more of the former than the latter and that much underestimation is happening in terms of the impact that Cloud Computing will have on MYOB’s bottom line.

Watch this space!

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Starting to own a vertical

It was really interesting to hear that the largest supplier of accounting applications in Australasia, MYOB, has been on the acquisition trail. MYOB has bought the second largest Australian ISP, SmartyHost, for AUD7mil. This follows their acquisition earlier in the year of the Perth based ISP Illisys.

So what is an accounting software supplier doing buying an ISP? MYOB CEO Tim Reed explained it by saying;

Our research shows that 59 percent of Australian small businesses don’t currently have a Web site. Increasingly a Web site is as essential to a business as are business cards and signs. Through the acquisition of SmartyHost we can now deliver a basic Web site and domain name package to Australian businesses, starting from under $100 per year.

All of which is somewhat outside (actually completely outside) of MYOB’s core business. The money quote however comes later. Reed also said that;

[MYOB plans to help businesses] rewire their customer and supplier interactions and other core business processes.

Which is really interesting when we look at this acquisition in the context of MYOB’s less than stellar entry into SaaS accounting. It’s hard not to see Reed’s comments referring to moving transactions online to allow businesses to connect in the way that only an on-demand delivery method allows.

But why buy an ISP?

Perhaps some all-encompassing play that rolls out e-commerce for currently dis-connected SMEs, linked with an on-demand account application that seeks to build a connected ecosystem? Time will tell

Something is rotten in the state of MY-OB

Or maybe anyway.

News today that MYOB have taken the surprise decision to dis-establish their MD positions in New Zealand, Australia and Asia. Regular users will recall that MYOB introduced a first edition of an on-demand accounting system, a release that I was fairly dismissive of. The defective on-demand head head of their on-demand product defected to Xero and now this change all adds up to…. something.

I’ve posted previously at length about the pain traditional ISVs feel when trying to move to a SaaS model. The dis-establishment of these MD positions could possibly be tied in to this pain. Clearly a move towards SaaS will have an effect on revenues, perhaps this is a way to keep all the different geographical entities on a very short leash, concentrate control back at head-office, and cut some costs out in preparation for a move to a new model.

This assessment is made more compelling given the news that a new CEO has been appointed while the old CEO moves into the new role of chief innovation executive.

Clearly MYOB needs to innovate significantly - could a true SaaS offering perhaps be on their horizons?

MYOB’s first SaaS offering…

As mentioned the other day, there have been a few rumblings from MYOB about SaaS - these have been hampered by the defection of their On-demand head to Xero. Credible insiders tell me that the MYOB offering (now called BusinessBasicsOnline) has been in development on and off for five years - if that’s the case I was pretty interested to see what they’d come up with.

An initial look

The first point to note is that it’s not so much a fully featured accounting system as a simple invoicing/stock/banking app. It also very closely mimics the feel of their installed app offering in look and usability. According to the spec it is only workable on Internet Explorer - I did manage to get it working (in a slow and buggy manner) on Firefox, but by specifying IE only, MYOB has somewhat curtailed their potential userbase.

Below is a screen capture of the main dashboard which is one of the only major departures from installed MYOB, the dashboard gives a snapshot of the business all in one place. The dashboard borrows from other SaaS accounting products giving a real-time view on sales, creditors and cashflow.

New Picture

The other major departure is that MYOB have taken advantage of the fact that BBO is an on-demand product and enabled automated bank feeds (a major bonus that Xero often talks about) - while I haven’t tested the bank feed functionality I’m assuming that it’ll work as expected.

Web 2.0 purists will pan the BBO user interface for being too desktop like and hence not sufficiently web-like. To be honest I don’t see that as a major issue - MYOB’s current customers are used to the existing UI and MYOB has obviously made a decision to keep the look and feel somewhat similar to what they’re familiar with.

What’s missing

In what is something of a surprise, BBO has no accounts payable functionality. This doesn’t make any sense, A/P is pretty much just A/R in reverse. Almost all businesses who have debtors also have creditors so this omission I would regard as a show stopper - it’s different having a roadmap for introducing “nice to haves” but A/P isn’t a nice-to-have, it’s a necessity.

Similarly surprising is that the invoicing module does not allow for either negative line items or credit notes - again this is pretty much a core necessity for sales businesses. There is also no ability to create recurring invoices - while recurring invoices are a nice-to-have, I would have thought that it’s a function that MYOB would have readily brought over from their desktop offering.

In a major signal that MYOB isn’t thinking in a web sort of a way, the reports generator will only create static PDF’s. Compare with Xero’s reports which are navigable and even output to excel/Google docs with all formulae intact - it’s another fine point but it shows a lack of web vision.

In use

The next issue is speed - I have tested a number of on-demand accounting apps, I tend to test both on good broadband and on a speed limited 256kbps connection. While all on-demand apps struggle a little at 256k, most of them remain usable (albeit frustrating). BBO hovers on the cusp between usable and not - it’s agonizingly slow and it feels like I’m downloading an entire database every time I want to do something. BBO doesn’t really feel like it’s a true web app - more like a desktop app that has had the minimum done to it to partially webify it.

Summary

The onus on MYOB to come out with a robust product was always higher than for other entrants. MYOB has the experience, the money and the clout to bring a product to market with the features that users need. Under this measure MYOB has failed, if it’s true that this has been a five year project, BBO is a failure. If in fact it is an initial foray and more of a testing space, BBO shows a degree of promise but none to concern the other players. In fact the release of BBO is a significant validation for SaaS accounting. Remember it was only 12 months ago that MYOB employees were articulating their view that on-demand accounting was entirely unnecessary. 

Postscript - Rob Cameron, product strategy manager for MYOB out of Australia has told me that a new version of BBO is imminent. He’s promised to let me know when it’s ready for review - hopefully some of the issues raised above will be resolved in the update - I’ll post a review as soon as I see it