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	<title>The Diversity Blog - SaaS, Cloud &#38; Business Strategy &#187; SaaSu</title>
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	<description>Thoughts on the Future of Business and User-Centered Technology</description>
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		<title>Saasu Drops Freemium–Some Users Balk at the Change</title>
		<link>http://diversity.net.nz/saasu-drops-freemium-some-users-balk-at-the-change/2013/01/07/</link>
		<comments>http://diversity.net.nz/saasu-drops-freemium-some-users-balk-at-the-change/2013/01/07/#comments</comments>
		<pubDate>Mon, 07 Jan 2013 18:34:42 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[James Urquhart]]></category>
		<category><![CDATA[Lance Walley]]></category>
		<category><![CDATA[New Years Eve]]></category>
		<category><![CDATA[SaaSu]]></category>
		<category><![CDATA[Sam Johnston]]></category>
		<category><![CDATA[Software as a Service]]></category>

		<guid isPermaLink="false">http://diversity.net.nz/?p=11627</guid>
		<description><![CDATA[On New Years Eve, while on a holiday skiing trip in the French Alps, expat Aussie and Clouderati ringleader Sam Johnston wrote a series of tweets exclaiming his anger about a change that cloud accounting vendor Saasu had made to its terms and conditions. earlier this year, a Saasu blog]]></description>
				<content:encoded><![CDATA[<p>On New Years Eve, while on a holiday skiing trip in the French Alps, expat Aussie and Clouderati ringleader <a href="http://www.twitter.com/samj">Sam Johnston</a> wrote a series of tweets exclaiming his anger about a change that cloud accounting vendor <a class="zem_slink" title="Saasu" href="http://saasu.com/" rel="homepage">Saasu</a> had made to its terms and conditions. earlier this year, a Saasu blog post advised customers that it pricing plans would be changing at the end of the year – nothing unusual in that one would think, companies change their pricing plans all the time, right? In this case however Saasu decided to drop their formerly free plan and introduce a series of new plans, the cheapest of which is $9 per month.</p>
<p><a href="http://diversitynet.zippykidcdn.com/wp-content/uploads/2013/01/saasu.jpg"><img class="alignnone size-medium wp-image-11629" alt="saasu" src="http://diversitynet.zippykidcdn.com/wp-content/uploads/2013/01/saasu-300x143.jpg" width="300" height="143" /></a></p>
<p>Unfortunately for Johnston, he’d missed the email reminders that Saasu had sent out over the previous few months and when the changes were rolled out, he was locked out of his account since he’d not upgraded to a paid service. While he’s a reasonable guy and would never begrudge a vendor making money from a commercial product, he did take exception to the fact that, in effect, he was locked out of his data and would now have to pay for the privilege of accessing it. The screenshot below is what he was greeted by when he went to do his tax returns in Saasu – in effect he was locked out of his data pending the payment of a subscription.</p>
<p><a href="http://diversitynet.zippykidcdn.com/wp-content/uploads/2013/01/sign-in-paywall.png"><img class="alignnone size-medium wp-image-11631" alt="sign-in-paywall" src="http://diversitynet.zippykidcdn.com/wp-content/uploads/2013/01/sign-in-paywall-300x184.png" width="300" height="184" /></a></p>
<p>When I retweeted Johnston’s message about the issue, <a class="zem_slink" title="Lance Walley" href="http://www.crunchbase.com/person/lance-walley" rel="crunchbase">Lance Walley</a>, the founder of Chargify, tweeted in response saying:</p>
<blockquote><p>Hopefully peeps understand that supporting them, and their data, is neither free nor infinite. Should cost something after x time</p></blockquote>
<p>While I don’t have any issue with Saasu charging for a service that costs them money to provide, the issue here is one of customer data, and the ownership thereof. This speaks to the very fundamentals of the <a href="http://news.cnet.com/8301-19413_3-20006756-240.html">Cloud Computing Bill of Rights</a>, a document authored by <a href="http://www.twitter.com/jamesurquhart">James Urquhart</a>. I had an email exchange with Urquhart to discuss this issue in particular and he was very clear on his opinion. As the Bill of Rights sets out:</p>
<blockquote><p>No vendor (or supplier of service to a vendor) shall, in the course of its relationship with any customer, claim ownership of any data uploaded, created, generated, modified, hosted, or in any other way associated with the customer&#8217;s intellectual property, engineering effort or media creativity. This also includes account-configuration data, customer-generated tags and categories, usage and traffic metrics, and any other form of analytics or metadata collection.</p></blockquote>
<p>Urquhart believes that, at a minimum, Saasu should have given users who didn’t want to pay for the upgrade the ability to access their data in a read-only way – that way they could see their data, export it to another system or otherwise use it in its raw state, but would not be able to either add any more data or perform any sort of processing on the data retained. As he pointed out to me, the cost of doing this is in fact fairly negligible and it recognizes those who were existing users before pricing plans changed. In fact there is a precedent for this. <a class="zem_slink" title="PayCycle" href="http://www.paycycle.com" rel="homepage">Paycycle</a> (now Intuit Quickbooks Payroll) keeps accounts in a read only state even after the customer stops paying – this clearly meets the requirements of the Bill of Rights as it guarantees users unfettered access to their data into the future – this is doubly important for cloud software that deals with financial records which, by law, need to be accessible. Of course the Paycycle example is subtly different – it relates to paying customers who stop paying for their account. I would suggest that the onus on a free product that moves to a paid service is in fact higher – users signed up to the service in good faith believing that they would get a continuing service at the functional level they signed up for – unless the company goes out of business, any downgrade to that relationship is a breech of the trust users have in the provider.</p>
<p>I quizzed Saasu on their approach to users affected by this change and they told me that in the event that a free plan customer didn’t get around to upgrading their account since the changes were announced, they would be given a months free subscription which would, one assumes, give them the opportunity to get their data out of Saasu. This conflicts a little with something CEO Marc Lehman said in a comment on a blog <a href="http://www.saasu.com/2012/03/19/downgrades-allowed/comment-page-1/#comment-4823">post</a>:</p>
<blockquote><p>You can always access your data. You do need to be on a plan for the features you use though. Entering, viewing, printing, emailing and even electronic payroll reports (e.g. to the ATO from Saasu generated files) are all parts of using Saasu and your data as a complete service offering. Hope you can see it from this perspective.</p></blockquote>
<p>That’s a little duplicitous in my mind – if a user needs to pay to see their data, it no longer complies with the “a customers data should always be accessible to them” mantra espoused by Urquhart – and it starts putting a company on shaky ground.</p>
<p>Freemium is an interesting strategy, and one which is sometimes fraught with difficulties. <a class="zem_slink" title="Google" href="http://google.com" rel="homepage">Google</a> themselves have come under fire for removing their free version of Google Apps – but there is one marked difference in that case – Google is giving existing customers grandfather rights – anyone who was a customer before Google stopped offering free Google Apps accounts will continue to receive their service gratis – in other words the changes only take affect for new accounts.</p>
<p>As Johnston said in closing the debate on this subject – Saasu is a fantastic product that he find eminently useful and will likely just pay for. What’s important here is the principle – users of SaaS have, by definition, less visibility into their product, their data and their vendor than users of traditional software – the onus is on providers to go the extra mile to ensure the vendor/user trust isn’t broken in any way – on this occasion, Saasu should have probably acted differently.</p>
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		<title>Acclipse Rolls Out Client Side Application (Again)</title>
		<link>http://diversity.net.nz/acclipse-rolls-out-client-side-application-again/2012/03/12/</link>
		<comments>http://diversity.net.nz/acclipse-rolls-out-client-side-application-again/2012/03/12/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 15:31:00 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[acclipse]]></category>
		<category><![CDATA[Accountancy]]></category>
		<category><![CDATA[BankLink]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[iFirm]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[SaaSu]]></category>
		<category><![CDATA[WorkFlowMax]]></category>
		<category><![CDATA[Xero]]></category>

		<guid isPermaLink="false">http://www.diversity.net.nz/?p=7585</guid>
		<description><![CDATA[[Update - it turns out Acclipse have purchased an existing product with some 5 years development and the partnership with BankLink is for the bank feed part of the deal. I'll try and get my hands on the client side application to review] Acclipse is a New Zealand based accounting]]></description>
				<content:encoded><![CDATA[<p>[Update - it turns out Acclipse have purchased an existing product with some 5 years development and the partnership with BankLink is for the bank feed part of the deal. I'll try and get my hands on the client side application to review]</p>
<p><a href="http://www.acclipse.co.nz/">Acclipse</a> is a New Zealand based accounting practice management solution that I’ve covered previously, specifically when it announced eventually ill-fated partnerships with <a class="zem_slink" title="Xero" href="http://www.xero.com/" rel="homepage">Xero</a> (covered <a href="http://www.diversity.net.nz/professional-partnerships/2008/08/28/">here</a>) and <a class="zem_slink" title="Saasu" href="http://saasu.com/" rel="homepage">Saasu</a> (covered <a href="http://www.diversity.net.nz/another-entrant-in-the-cloud-accounts-space-saasu-and-acclipse-link-up/2010/08/25/">here</a>). Acclipse’e product, iFirm is an integrated suite of online products that boasts over 2,000 firms and 10,000 licensed users of its products in New Zealand, Australia, the United Kingdom and India.</p>
<p>Acclipse today announced a partnership with BankLink to roll out iBizz, a client-side accounting solution that gives practices a tool their clients can use, that is deeply integrated into their core practice management solution. iBizz is a rebranded BankLink and, as such, gives end users the same benefits that the BankLink product does, namely daily automatic importation of bank account transactions.</p>
<p>In recent years there has been a strong move towards deeply integrating client and practice side solutions – the previously announced partnerships between Xero/SaaSu and Acclipse were intended to provide this. Xero has since gone on to acquire <a class="zem_slink" title="WorkflowMax" href="http://www.workflowmax.com/" rel="homepage">WorkFlowMax</a> in order to create its own integrated solution, while Acclipse is hoping that this, its third attempt at a client side integration, will hit the jackpot.</p>
<p>Regardless of the customer acquisition impacts of this deal – it does point to the fact that the “Modern Practice” the idea of practitioners looking at the same data as their clients, albeit from a different perspective, is a far better approach than that of days past where emailing locked data files and waiting weeks to manually input a series of journals into the source application was the norm – we’ve all heard for years that cloud software means everyone can view one “version of the truth” integratged client and practice side tools achieves this for financial data.</p>
<p>Data within iBizz will be fed via the direct feeds that BankLink already has with 100 or so financial institutions, and with an existing 250000 userbase, Acclipse will be hoping that this deep integration helps it convert a number of existing practices with BankLink customers, over to the iFirm practice management suite.</p>
<p>iBizz will be offered exclusively through accounting practices, and what will be interesting here is to see how the success of this strategy compares to that taken by other Cloud accounting vendors who have a dual direct and partner driven sales model – given the traditional conservatism of accountants, it would be expected that practices would feel more comfortable with a solution that is only available directly from themselves. Acclipse CEO Mike Chisholm isn’t being shy about pointing this out as a differentiator to the other Cloud providers when he says that;</p>
<blockquote><p>You don&#8217;t take your own spare part with you when you drop your car off at the mechanic – you rely on their expertise to identify the best match. The same goes for the accounting software that will become the backbone of your business.</p></blockquote>
<p>Outside of this marketing bluster, it will be interesting to see if Acclipse is third time lucky with this partnership.</p>
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		<title>Xero Raises Another Round and Acquires WorkFlowMax</title>
		<link>http://diversity.net.nz/xero-raises-another-round-and-acquires-workflowmax/2012/02/01/</link>
		<comments>http://diversity.net.nz/xero-raises-another-round-and-acquires-workflowmax/2012/02/01/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 22:50:11 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Craig Winkler]]></category>
		<category><![CDATA[LiveMigrate]]></category>
		<category><![CDATA[MYOB]]></category>
		<category><![CDATA[peter thiel]]></category>
		<category><![CDATA[rod drury]]></category>
		<category><![CDATA[SaaSu]]></category>
		<category><![CDATA[Xero]]></category>

		<guid isPermaLink="false">http://www.diversity.net.nz/?p=7400</guid>
		<description><![CDATA[Exciting news today from Xero ahead of their user conference tomorrow that spans two important announcements. I’ll cover them individually. $20M Raised from Existing Shareholders Existing shareholders have reinvested to the aggregate tune of $20M. Sam Morgan, Sam Knowles, Craig Winkler and Peter Thiel’s fund Valar Ventures have all taken]]></description>
				<content:encoded><![CDATA[<p>Exciting news today from <a class="zem_slink" title="Xero" href="http://www.xero.com" rel="homepage">Xero</a> ahead of their user conference tomorrow that spans two important announcements. I’ll cover them individually.</p>
<p><strong>$20M Raised from Existing Shareholders</strong></p>
<p>Existing shareholders have reinvested to the aggregate tune of $20M. Sam Morgan, Sam Knowles, <a class="zem_slink" title="Craig Winkler" href="http://www.crunchbase.com/person/craig-winkler" rel="crunchbase">Craig Winkler</a> and <a class="zem_slink" title="Peter Thiel" href="http://en.wikipedia.org/wiki/Peter_Thiel" rel="wikipedia">Peter Thiel</a>’s fund Valar Ventures have all taken part in the round. This is interesting as I was picking a major investment from a US based fund. While admittedly Valar is US based, I am a little surprised at the modest quantum and the Australasian focus of this round. CEO <a class="zem_slink" title="Rod Drury" href="http://en.wikipedia.org/wiki/Rod_Drury" rel="wikipedia">Rod Drury</a> has spent some time recently talking with VC funds in the US and I would have expected a much larger round from an assortment of US funds. I see two possibilities – first that this $20M is an interim step to fund growth in US prior to a major round for a mass US attack. Secondly there is the possibility that Xero has made a strategic decision to keep a modest pace to their US operations (growing, but not seeking meteoric growth), if this is the case the $20M will see them able to deliver this growth.</p>
<p>At the same time Xero is offering a shareholder purchase plan to existing Xero shareholders under the same terms as the new round – namely $2.75 per share (a slight discount on what they are trading at currently). This will appease any existing shareholders concerns around dilution and shareholder equality.</p>
<p><strong>Acquisition of WorkFlowMax Completed</strong></p>
<p>18 months ago Xero made a strategic <a href="http://www.diversity.net.nz/on-suites-for-accounting-practices-xero-invests/2010/09/29/">investment</a> in what was then project management vendor WorkFlowMax. This investment was in my assessment a reaction to the <a href="http://www.diversity.net.nz/another-entrant-in-the-cloud-accounts-space-saasu-and-acclipse-link-up/2010/08/25/">announcement</a> of a tight partnership between Xero competitor <a class="zem_slink" title="Saasu" href="http://saasu.com/" rel="homepage">Saasu</a> and former Xero partner Acclipse (the deal came less than a month after the Saasu/Acclipse hookup was announced). Xero has long told the story of the modern practice which sees client side and practice side operations occurring over a common ledger. In order to delvier on this vision, Xero needed a strong practice management offering and with Acclipse having gone elsewhere, Xero had to run fast to find this. While WorkFlowMax wasn’t primarily about practice management per se, they have since built out sufficient functionality to deliver upon this single ledge vision.</p>
<p>Xero made the decision that since the single ledger is central to their strategy, full ownership of WorkFlowMax was critical and hence has acquired the company for $2M in cash and $4M in shares.</p>
<p>I’m surprised that Xero has made the full acquisition, my earlier view was that the strategic investment gave them enough control over WorkFlowMax to achieve their aims, obviously having a separate entity didn’t sit comfortably with the Xero board and the benefits of bringing it in house with total control were worth the cost of acquisition.</p>
<p>It’s fair to say that, in Australasia at least, accounting practices are in a state of flux, unwilling to pay for a practice management solution that is growing ever less functional (when compared with modern approaches). Xero aren’t alone in trying to capture this latent demand, Acclipse is also doing well with its iFirm product – it’ll be interesting to see how the two of them grow.</p>
<p><em>Disclosure – I am involved in an initiative, <a href="http://livemigrate.com/">LiveMigrate</a>, that aids end users and practices moving from varying accoutning solutions. Our initial product being launched at Xerocon is an <a class="zem_slink" title="MYOB (company)" href="http://www.myob.com.au/" rel="homepage">MYOB</a> to Xero conversion service.</em></p>
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		<title>SaaS for Agility, Lightweight as an Enabler</title>
		<link>http://diversity.net.nz/saas-for-agility-lightweight-as-an-enabler-2/2011/12/20/</link>
		<comments>http://diversity.net.nz/saas-for-agility-lightweight-as-an-enabler-2/2011/12/20/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 16:00:52 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[SaaSu]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[SAP AG]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Software as a Service]]></category>

		<guid isPermaLink="false">http://www.diversity.net.nz/?p=7095</guid>
		<description><![CDATA[In a recent CloudU report, we talked at length about how an organization should approach a move to the Cloud and which applications they should pick as initial prospects for migrating. In the report we advised organizations to look at applications that; • Have significant interaction with external applications or services • Are]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft" title="cloudu" src="http://www.diversity.net.nz/wp-content/uploads/2011/12/cloudnotebooks181.png" alt="" width="249" height="227" />In a recent CloudU <a href="http://broadcast.rackspace.com/hosting_knowledge/whitepapers/planning-a-move-to-the-cloud.pdf">report</a>, we talked at length about how an organization should approach a move to the <a href="http://www.rackspace.com/cloud/">Cloud</a> and which applications they should pick as initial prospects for migrating. In the report we advised organizations to look at applications that;</p>
<p>• Have significant interaction with external applications or services<br />
• Are not a point of differentiation between the organization and its competitors</p>
<p>Part of the rationale for this advice was the realization that organizations are still generally anxious about moving core applications to the Cloud; those applications that handle their most sensitive data are still sacrosanct within many head offices.</p>
<p>This made it all the more interesting to read a <a href="http://boxfreeit.com.au/Finance/medical-manufacturer-picks-saasu-for-asian-outpost.html">case study</a> on Box Free IT that seemed to challenge this anxiety at least for one business. Arthrocare is a global medical equipment manufacturer that is headquartered in Texas but has operations all around the world. They are a typical modern business running a distributed operation in multiple geographies and time zones.</p>
<p>Arthrocare runs its operations on SAP, the quintessentially traditional financial and enterprise resource planning (ERP) application. Wanting to move into yet another market, this time Singapore, Arthrocare’s international controller, and by all accounts a very pragmatic and progressive person, Annika Hedstrom took a deeper look at whether the time, cost and hassle of rolling out SAP in a small market was justified.</p>
<p>Hedstrom took a close look at cost but, more importantly in my mind, at time to implement. Previous roll outs of SAP in new markets had taken at least three to six months to get up and running, not exactly agile in anyone’s book.</p>
<p>Hedstrom decided that an agile approach, one that potentially made do with an 80% solution, but one that could be up and running in very little time, was the best option. Instead of SAP and six month deployment times, Hedstrom decided on relative unknown <a title="Saasu" href="http://saasu.com/" rel="homepage">Saasu</a>, a simple, easy to use and most importantly easy to implement application from Australia.</p>
<p>Final time to deploy? Five days. Five days!</p>
<p>Which is interesting when looked at in context of planning a move to the Clouds, and determining what is a good fit for Cloud and what is best to remain on-premise.</p>
<p>Now arguably there are some lightweight on-premise accounting solutions that might have been able to be deployed more rapidly than SAP. But if we look at the multitude of benefits that a SaaS application brings, it becomes a pretty easy decision to make. Moving from on-premise to Cloud, regardless of which vendor is chosen, sees Arthrocare gain the ability to access their application anywhere at any time. This gives them the ability to forget about hardware and software upgrades, and provides the flexibility to integrate with lots of different applications via API.</p>
<p>So when you’re thinking about what is a good candidate for Cloud in your organization, think back to Arthrocare, and imagine the benefits that Cloud could bring to your particular situation.</p>
<p>We’re covering these areas of Cloud Computing on an ongoing basis at <a href="http://www.rackspace.com/cloud/cloudU/">CloudU</a>, an educational series aimed at increasing the knowledge and skill that SMBs have about the Cloud.</p>
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		<title>Flawed Analysis&#8211;On Clouds &#8220;Playing Nice&#8221;</title>
		<link>http://diversity.net.nz/flawed-analysison-clouds-playing-nice/2011/10/28/</link>
		<comments>http://diversity.net.nz/flawed-analysison-clouds-playing-nice/2011/10/28/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 12:12:00 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[atlassian]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[Confluence]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[ITnews]]></category>
		<category><![CDATA[Jira]]></category>
		<category><![CDATA[PayCycle]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[SaaSu]]></category>
		<category><![CDATA[SuccessFactors]]></category>
		<category><![CDATA[Taleo]]></category>
		<category><![CDATA[Xero]]></category>

		<guid isPermaLink="false">http://www.diversity.net.nz/?p=6872</guid>
		<description><![CDATA[The other day someone alerted me to a new report put out by IT news that lauds itself as a “technical study of the integration and extension options offered by the largest 20 software-as-a-service vendors serving the Australian enterprise.” The report looks at a few different dimensions including; Can I]]></description>
				<content:encoded><![CDATA[<p>The other day someone alerted me to a new <a href="http://www.itnews.com.au/News/277170,revealed-which-clouds-play-nice.aspx">report</a> put out by IT news that lauds itself as a “technical study of the integration and extension options offered by the largest 20 software-as-a-service vendors serving the Australian enterprise.”</p>
<p>The report looks at a few different dimensions including;</p>
<ul>
<li>Can I get my data in and out freely?</li>
<li>Does it integrate natively with other systems?</li>
<li>What third-party integrations are available?</li>
<li>Can I write code to integrate with it</li>
</ul>
<p>While it’s awesome to see some empirical data wrapped around cloud applications for real world business, I was a little dismayed at the methodology of the report. Where to start?</p>
<ul>
<li>The report has the somewhat bizarre requirement that to be included vendors need to have service and support from an office in Australia. That almost makes sense but then ITnews includes Google in the survey which, while having a presence in Australia, only has one for sales and marketing with support heading off to other locations</li>
<li>The first issue I have is that using “data in/data out” as a proxy for “playing nicely” is a little flawed. While a vendor may offer a CSV download of data, if that data is tied to business processes that are proprietary to their application, the data download is somewhat redundant. I see no mention in the report of escrow services both for data and for the application logic itself. If one really wants to push the “playing nicely” barrow, escrow is an important part of that discussion</li>
<li>The report gives a higher rating to applications that have native integration, and by doing so kind of discounts the awesome work that third party integrators are doing to tie together application as somehow inferior. But the report then goes on to give one example of a native integration, that between Xero and <a class="zem_slink" title="Salesforce" href="http://www.salesforce.com/" rel="homepage">Salesforce</a> which is in fact a third party integration created by my buddies at Trineo</li>
<li>ITnews has split applications across five categories – CRM, Office Comms, Collaboration and project management, Finance and HR. Unfortunately they’ve then lumped three bizarre bedfellows together in HR – <a class="zem_slink" title="Paycycle" href="https://www.paycycle.com/" rel="homepage">Paycycle</a>, <a class="zem_slink" title="SuccessFactors" href="http://www.successfactors.com/" rel="homepage">SuccessFactors</a> and <a class="zem_slink" title="Taleo" href="http://www.taleo.com/" rel="homepage">Taleo</a>. Paycycle is a local payroll provider that, while in no way competing with SuccessFactors or Taleo, does compete with a number of other payroll providers, including some that are natively integrated with other applications in this survey. Unfortunately ITnews chose to ignore these other vendors for reasons only known to them</li>
<li>Collaboration and project management are only represented by two <a class="zem_slink" title="Atlassian" href="http://www.atlassian.com/" rel="homepage">Atlassian</a> products, Jira and Confluence, and SharePoint Online – clearly there are a wealth of vendors in this space and the commonality between SharePoint and Jira/Confluence is hazy at best, unexistant more likely</li>
<li>In financial applications, ITnews ignores the integrations that LiveAccounts and <a class="zem_slink" title="Saasu" href="http://saasu.com/" rel="homepage">Saasu</a> have with their own payroll products and slams them for being lightweight applications when it comes to integrations. ITnews also completely ignores the wealth of integrations that Saasu showcases on its website</li>
</ul>
<p>I congratulate ITnews on trying to put this report together, but I have to say I’m pretty disappointed in what they have created, it’s not a particularly helpful document and if anything just confuses the situation.</p>
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		<title>On the Sale of MYOB Again. Bain&#8217;s Strategy&#8211;Acquisition of Australasian Cloud Players?</title>
		<link>http://diversity.net.nz/on-the-sale-of-myob-again-bains-strategyacquisition-of-australasian-cloud-players/2011/08/22/</link>
		<comments>http://diversity.net.nz/on-the-sale-of-myob-again-bains-strategyacquisition-of-australasian-cloud-players/2011/08/22/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 07:36:21 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[acclipse]]></category>
		<category><![CDATA[Australasia]]></category>
		<category><![CDATA[Bain Capital]]></category>
		<category><![CDATA[MYOB]]></category>
		<category><![CDATA[Private equity]]></category>
		<category><![CDATA[SaaSu]]></category>
		<category><![CDATA[Xero]]></category>

		<guid isPermaLink="false">http://www.diversity.net.nz/?p=6457</guid>
		<description><![CDATA[I’ve been commenting over the past week or so about the long saga around the sale of Australasian accounting vendor MYOB. At the same time other vendors have taken the opportunity to suggest what they believe is happening – in part relating to the situation in terms of traditional private]]></description>
				<content:encoded><![CDATA[<p>I’ve been <a href="http://www.diversity.net.nz/private-equity-firm-bain-acquires-myoblooking-for-increasing-value/2011/08/20/">commenting</a> over the past week or so about the long saga around the sale of Australasian accounting vendor <a class="zem_slink" title="MYOB (company)" href="http://www.myob.com.au/" rel="homepage">MYOB</a>. At the same time other vendors have taken the <a href="http://blog.xero.com/2011/08/on-the-sale-of-myob-again/">opportunity</a> to suggest what they believe is happening – in part relating to the situation in terms of traditional private equity approaches, but at the same time talking up the transaction as the signal that the days of desktop software are finally over.</p>
<p>The second assertion is little more than marketing speak. While I do agree that desktop software is entering its sunset phase, it’s simplistic to suggest that all desktop software companies are also in a sunset part of their lifecycle – there are two many smart people trying to work out smart strategies going forwards for that to be the case. Sure it’s a very very hard ask to move from desktop to the cloud, but it would be an exceptionally bold person to suggest that it’s impossible.</p>
<p>So circling back to the Bain acquisition, <a class="zem_slink" title="Xero" href="http://www.xero.com/" rel="homepage">Xero</a> CEO Rod Drury asserts that the following occurred;</p>
<ol>
<li>The Archer guys are very smart and ruthless about making a return</li>
<li>They correctly picked they could be in and out before the sunset business and decline in <a href="http://blog.xero.com/2011/08/report-packs-boost-accountant-productivity/">accountant-side revenue</a>, was noticeable</li>
<li>They cut costs to the bone, reduced investment and put up fees.  No <a href="http://twitter.com/#!/bartekmarnane/status/97890506167693312">quality or innovative software</a> shipped during their time</li>
<li>They knew the end customers were loyal to the brand and not sophisticated enough to see the play</li>
<li>The <a href="http://blog.xero.com/2011/08/when-cloud-is-not-the-same-as-cloud/">flawed Microsoft Azure sync strategy</a> looks good on paper but they <a href="http://www.zdnet.com.au/myob-delays-azure-cloud-launch-339311587.htm">never had to deliver it</a>– great for a sale</li>
<li>They found a further PE firm with lots of money, needing to do a deal but not experienced in the Australasian market, who had been tracking the category</li>
<li>Flick.  $700m profit. Masterful</li>
</ol>
<p>While this is a fun analysis to make, it’s probably a little belittling of <a class="zem_slink" title="Bain Capital" href="http://www.baincapital.com/" rel="homepage">Bain Capital</a> to suggest that they are so shortsighted as to buy a lemon, or that they have no idea of a strategy going forwards. So, if Bain need to add value to the business, by gaining more customers and providing a coherent set of offerings for the new connected paradigm, what do they need to do?</p>
<p>Well as Drury rightly points out, vendors need an answer to the opportunities provided by the “single ledger” – where businesses and accountants use the same set of data but look at it through different lenses. MYOB is currently hampered in that, while it has products for both businesses and practices, they are essentially separate products with some sort of low level integration hobbled together – that simply doesn’t cut it in the cloud world.</p>
<p>So what Bain need to do in order to drive up the value of their acquisition is to really deliver in this new cloudy paradigm. They need to either build or buy a consistent cloud offering that gives both client side and practice side functionality…. what to do?</p>
<p>Well luckily there is another Australasian client side vendor, one that is partly <a href="http://www.diversity.net.nz/another-entrant-in-the-cloud-accounts-space-saasu-and-acclipse-link-up/2010/08/25/">owned</a> by another Australasian vendor, this time someone practice focused. The client side vendor I refer to also has the benefit (from Bain’s perspective) of being seriously under rated – it’s an awesome offering with very broad functionality, significantly broader than that of Xero.</p>
<p>As for the practice side vendor – they’ve got good <a href="http://www.diversity.net.nz/professional-partnerships/2008/08/28/">momentum</a> in both Australia and New Zealand and are managing to wean practices off the incumbent solution, MYOB’s Accountants Office. Funnily enough, the practice side vendor, is someone who Xero themselves talked up <a href="http://blog.xero.com/2008/08/acclipse-partnership/">saying</a>;</p>
<blockquote><p>[they] have been investing heavily in that side of accounting. As we got to know them we saw that they shared our vision for reinventing accounting. We quickly identified lots of opportunities where we could make our software work together to dramatically improve the way accountants work with their customers. Exchanging of data between client accounting software and Practice Management is such a painful area where there has been minimal innovation. We’re excited about the things we can do.</p>
<div>Those words were from three years ago when Xero was announcing a partnership to produce the “single ledger” with said vendor.</div>
</blockquote>
<div>So… my call is that Bain will chose to acquire companies that let them truly compete in this new world. If I was Mike Chisholm, CEO of <a href="http://www.acclipse.co.nz/">Acclipse</a>, or Marc Lehmann, CEO of <a class="zem_slink" title="Saasu" href="http://saasu.com/" rel="homepage">Saasu</a>, I’d be waiting for the phone to ring sometime soon. If that deal came to fruition, it would be a completely new battleground in Australsia, and one which would give Xero an honest fight.</div>
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		<title>On SaaS Pricing, Functionality and Risk Aversion</title>
		<link>http://diversity.net.nz/on-saas-pricing-functionality-and-risk-aversion/2011/03/25/</link>
		<comments>http://diversity.net.nz/on-saas-pricing-functionality-and-risk-aversion/2011/03/25/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 10:56:00 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[kashflow]]></category>
		<category><![CDATA[MYOB]]></category>
		<category><![CDATA[payroll]]></category>
		<category><![CDATA[SaaSu]]></category>
		<category><![CDATA[Software as a Service]]></category>
		<category><![CDATA[Xero]]></category>

		<guid isPermaLink="false">http://diversity.net.nz/?p=5109</guid>
		<description><![CDATA[Lots of SaaS accounting news at the moment – from Saasu, Xero and MYOB. Firstly Australian SaaS accounting vendor Saasu (more on them here) recently announced a change to its pricing. Already one of the most economically priced offerings in the marketplace (and I use those words purposely to differentiate]]></description>
				<content:encoded><![CDATA[<p>Lots of SaaS accounting news at the moment – from <a class="zem_slink" title="Saasu" rel="homepage" href="http://saasu.com/">Saasu</a>, <a class="zem_slink" title="Xero" rel="homepage" href="http://www.xero.com/">Xero</a> and <a href="http://myob.com">MYOB</a>. Firstly Australian SaaS accounting vendor Saasu (more on them <a href="http://diversity.net.nz/index.php?s=saasu">here</a>) recently <a href="http://www.saasu.com/2011/03/22/pricing-chages/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+saasu+%28Saasu.com+Blog%29">announced</a> a change to its pricing. Already one of the most economically priced offerings in the marketplace (and I use those words purposely to differentiate form services that monetize in some other way), Saasu has upped the ante and is yet again dropping the pricing on it’s solutions. Xero’s not standing still either and <a href="http://blog.xero.com/2011/03/payroll-has-arrived/">announced</a> its basic payroll service. Meantime MYOB has <a href="http://www.zdnet.com.au/myob-delays-azure-cloud-launch-339311587.htm?ocid=nl_WIN_22032011_fea_1">announced</a> a delay to it’s long-awaited cloud accounting app. Lots of stuff to talk about in those three seemingly disconnected announcements so let’s dive right in.</p>
<p>In it’s announcement, Saasu has chosen the favorite word of my friends at <a class="zem_slink" title="Rackspace" rel="homepage" href="http://www.rackspace.com/">Rackspace</a> and are now articulating their desire to provide “fanatical” value to their customer. So what does this mean? Saasu recently introduced automatic <a href="http://www.saasu.com/tour/bankfeeds/">bank feeds</a>, a feature that many see as the first true “added value” offering that a cloud application can bring. I’ve been using automated bank feeds for a few years now and can confirm that they are indeed a game changer. Interestingly given the power of the feature, Saasu has chosen to provide bank feeds to customers as a free upgrade on all paid plans. So an “professional level” plan on Saasu, with full inventory,payroll, bank feeds and all the functionality that a small or medium business needs now costs $25 per month.</p>
<p>The release announcing this move is clearly aimed at local competitor Xero. In his blog post, Saasu founder Marc Lehman stated that;</p>
<blockquote><p>We are often perplexed by online systems that charge more than much older software products.</p></blockquote>
<p>That competitor that Marc is alluding to hasn’t stood still however. Arguably in answer to the competitive landscape that exists, Xero rolled out it’s own new feature, giving customers a basic payroll system for the same monthly fee they had previously been paying. This post isn’t the place to discuss the issues that Xero’s move causes – some would argue that the Xero payroll is some uncomfortable compromise between introducing true payroll and in the process annoying the ecosystem on the one hand, and keeping the status quo with no payroll functionality on the other. We need to look at the move however at a distance, and reflect on what it indicates about this new generation of software vendors.</p>
<p>To that point we have MYOB who have long talked of the cloud-enabled version of their accounting product being the development that will see them able to compete in the new world – where software is connected, is developed nimbly, and is charged via a subscription model. Interestingly enough, MYOB Corporate affairs GM Julian Smith said that;</p>
<blockquote><p>The launch has been delayed because of feedback received from beta testers&#8230; This has forced an extension in development times and the company hasn&#8217;t finalised the release schedule. The code base for the AccountRight family is more than 10,000 A4 pages, so it&#8217;s highly complex</p></blockquote>
<p>It’s an interesting comment and one which highlights the cultural differences between the new vendors on one hand, and the traditional vendors trying to change their model on the other. One could criticize the announcements of both Xero and Saasu – Payroll lite may be a bad move for Xero, not providing enough real functionality while at the same time dismaying their ecosystem partners. Meanwhile a pricing drop may be an unnecessary move from Saasu – if they can differentiate on the product itself, why bother trying to differentiate on price (especially when they’re already cheap compared to their competitors. Regardless of the criticisms of these two vendors however, the fact is that they’re happy to travel uncharted waters – we’re seeing a level of innovation in terms of business models and functional spec that is very much a case of experimentation – some things stick while other quickly get moved aside.</p>
<p>Meanwhile MYOB seems to be bringing a traditional development approach towards their product. They’ve had extensive beta testing which, one assumes, identified a huge number of product suggestions. Rather than simply get the product to market and iterate in the marketplace – MYOB appears to be looking for some perfect result and is reluctant to release prior to this result is achieved. Of course MYOB has much more to risk – it has a massive customer base that simply will not put up with MYOB “experimenting” on them – the tragedy of incumbency I guess.</p>
<p>This is far from a zero-sum game – all three of these vendors will likely do well in the future, it is however interesting to contrast and compare the relative approaches they all take.</p>
<p><em>Disclosue – both Xero and MYOB have been clients of Diversity Limited</em></p>
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		<title>Downwards Price Pressure, Saasu Drops Prices but is Zero the New Destination?</title>
		<link>http://diversity.net.nz/downwards-price-pressure-saasu-drops-prices-but-is-zero-the-new-destination/2010/11/24/</link>
		<comments>http://diversity.net.nz/downwards-price-pressure-saasu-drops-prices-but-is-zero-the-new-destination/2010/11/24/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 12:59:30 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[MYOB]]></category>
		<category><![CDATA[SaaSu]]></category>
		<category><![CDATA[wave accounting]]></category>
		<category><![CDATA[Xero]]></category>

		<guid isPermaLink="false">http://diversity.net.nz/?p=4337</guid>
		<description><![CDATA[Disclosure – I’ve worked with a number of different accounting software vendors, for full information see my disclosure page. In any industry where large numbers of sellers exist, economics force prices downwards – it’s an undeniable economic fact that many a high school student has heard in the context of]]></description>
				<content:encoded><![CDATA[<p><em>Disclosure – I’ve worked with a number of different accounting software vendors, for full information see my <a href="http://diversity.net.nz/diversity_analysis/ben_kepes_disclosure/">disclosure page</a>.</em></p>
<p>In any industry where large numbers of sellers exist, economics force prices downwards – it’s an undeniable economic fact that many a high school student has heard in the context of market gardeners and consumers. However the same theories hold true for software, albeit in slightly different ways. This week <a class="zem_slink" title="Saasu" rel="homepage" href="http://saasu.com/">Saasu</a> is trying to give us a lesson in economics 101. Saasu, the Australian SaaS accounting application, this week <a href="http://www.saasu.com/2010/11/23/press-release-latest-version-of-saasu-leaves-competitors-for-dust/">announced</a> a new pricing plan that sees them unashamedly declare a price war on their higher-profile competitors, MYOB and <a class="zem_slink" title="Xero" rel="homepage" href="http://www.xero.com">Xero</a>. In a press release that from the get go leaves no one in any doubt that this war is going to turn ugly, Saasu announces that they are:</p>
<blockquote><p>ramping up the battle with Xero and MYOB for dominance in the online accounting software market with the launch of a new version of its most popular product… Weighing in at almost half the cost of its nearest competitor, the $16.50 per month ‘Accountants Edition’ version provides access from anywhere in the world to Saasu’s powerful automation tools, extensive reports, and contact management system.</p></blockquote>
<p>It’s an interesting approach, both Xero and MYOB have a lightweight version of an online accounting product. The details of those are as follows:</p>
<ul>
<li>MYOB LiveAccounts – $25 per month with unlimited application use but a relatively narrowly featured product</li>
<li>Xero – $29 per month with application limits of 5 Accounts Receivable and 5 Accounts Payable invoices per month and 20 reconciled bank statement lines per month</li>
</ul>
<p>The Saasu product both beats these two on price, but does so with reasonably high application limits (50 accounts receivable invoices, 50 accounts payable invoices, and 200 reconciled bank statement lines). In commenting on the pricing of competing products, Saasu CEO Marc Lehmann says that:</p>
<blockquote><p>To limit activity to 5 invoices a month is restricting for some businesses, and to charge as much as Saasu charges for its full-featured product for this limited service is extortion. Saasu is focused on providing affordable time-saving solutions for businesses and their advisors, and now we’re making a stand against these prices.</p></blockquote>
<p>It’s a pretty gutsy move from Saasu and is indicative of their recently adopted approach to aggressively take the fight to other vendors – this was first <a href="http://diversity.net.nz/another-entrant-in-the-cloud-accounts-space-saasu-and-acclipse-link-up/2010/08/25/">evident</a> in the marketing of their partner Acclipse and is accelerated in this announcement. I reached out to both MYOB and Xero for their reaction to the move. At the time of publication Xero hadn’t responded but Julian Smith, MYOB General Manager was upbeat saying that:</p>
<p><em> </em></p>
<blockquote><p>We think it’s great that Aussie and Kiwi businesses have a broad range of options available to them in terms of how they manage their books.</p></blockquote>
<p>It’s interesting to look at this in relation to the launch of <a href="http://waveaccounting.com/">Wave Accounting</a> that I <a href="http://diversity.net.nz/is-there-such-a-thing-as-a-free-lunch-wave-accounting-thinks-so/2010/11/15/">covered</a> last week – you’ll recall that Wave is following a free to user model not unlike that taken by Mint.com, offering users services from third parties that are in keeping with their business habits. I reached out to Wave founder Kirk Simpson to get his take on this – after all they’ve taken the “price war” to a whole new level. Simpson’s response was interesting;</p>
<blockquote><p>At Wave, we don&#8217;t think that small business owners are looking to save 20% or 40% off the cost of accounting applications or software. Bringing the cost down to $200 per year from $350 per year doesn&#8217;t address the flaw of existing business models. We see a paradigm shift that&#8217;s greater than that. As the online app world keeps evolving, free services are the natural end point and, frankly, the only end point.  Small business owners don&#8217;t want to be doing accounting in the first place, and they certainly don&#8217;t want to be paying for the privilege, which is why the majority of them are using shoeboxes and spreadsheets to &#8220;organize&#8221; their finances. This is a trend across all applications, and we&#8217;ve positioned Wave to capitalize on this. The market evolution is greater than price, too. Rather than looking at the ceiling that some apps put on functionality and moving that ceiling upwards, we decided to remove limits and ceilings altogether. We provide all of our tools for free so that the business owner doesn&#8217;t have to compare the limitations of one app to those of another.</p></blockquote>
<p>I’m not sure that “free” is a natural endpoint for all application – <a class="zem_slink" title="Google Apps" rel="homepage" href="http://www.google.com/apps/">Google apps</a>, long the exemplar for a free-to-the-customer approach is, after all, a paid product (albeit at a very low price point). However, at the very small end of the market, free products that monetize through some third party approach would seem to be an increasingly popular alternative for consumers, what will be interesting in all of this is the pressure that vendors like MYOB, Xero and Saasu come under from the ongoing trend towards zero.</p>
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		<title>DataGroup Eases the SaaS Barrier to Adoption</title>
		<link>http://diversity.net.nz/datagroup-eases-the-saas-barrier-to-adoption/2010/10/29/</link>
		<comments>http://diversity.net.nz/datagroup-eases-the-saas-barrier-to-adoption/2010/10/29/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 12:30:00 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Data Migration]]></category>
		<category><![CDATA[MYOB]]></category>
		<category><![CDATA[netsuite]]></category>
		<category><![CDATA[quickbooks]]></category>
		<category><![CDATA[SaaSu]]></category>
		<category><![CDATA[Xero]]></category>

		<guid isPermaLink="false">http://diversity.net.nz/?p=4126</guid>
		<description><![CDATA[One of the barriers to more widespread adoption of SaaS accounting applications is the high degree to which accounting applications are “sticky”. In other words, the high level of workflow that gets built into application use over time, combined with the difficulty of migrating from one application to another, created]]></description>
				<content:encoded><![CDATA[<p>One of the barriers to more widespread adoption of SaaS accounting applications is the high degree to which accounting applications are “sticky”. In other words, the high level of workflow that gets built into application use over time, combined with the difficulty of migrating from one application to another, created a quasi lock in that is proving hard to overcome for the new breed of SMB SaaS vendors. The fact of the matter is that small business lack both the time and resource to undertake the not inconsequential task of a migration.</p>
<p>Enter <a href="http://www.datagroup.com.au/index-2.html">DataGroup</a>, an Australian based startup that aims to reduce the pain for SMBs looking to migrate. DataGroup specializes in moving businesses to <a class="zem_slink" title="Saasu" rel="homepage" href="http://saasu.com/">Saasu</a> from a host of desktop applications such as <a class="zem_slink" title="MYOB" rel="homepage" href="http://myob.com/">MYOB</a>, <a class="zem_slink" title="QuickBooks" rel="homepage" href="http://quickbooks.intuit.com/">Quickbooks</a> and Sage. Interestingly they’re also offering clients a migration service from <a class="zem_slink" title="Xero" rel="homepage" href="http://www.xero.com/">Xero</a> and <a class="zem_slink" title="NetSuite" rel="homepage" href="http://www.netsuite.com">NetSuite</a> to Saasu – I’ve written before about the lack of standards for accounting data and how that increases the stickiness even for connected SaaS apps – DataGroup aims to provide a roundabout means to reduce that stickiness.</p>
<p>Businesses however are concerned about the compliance issues involved with software changes and for this reason DataGroup has a multi-stage process:</p>
<ol>
<li>Data Cleansing. As the saying goes, rubbish in/rubbish out. It’s for this reason that DataGroup works with clients prior to any data output to ensure data is “clean” and up to date</li>
<li>Saasu Setup. To ensure there are no compliance issues with the migration, DataGroup arranges for a certified BAS agent to set-up the accounting system</li>
<li>Data Migration. Once the data is ready to migrate to Saasu, DataGroup takes care of the nuts and bolts moving of information</li>
<li>Training and  Support. Included in the deal, as an admission that SMBs need help changing processes, DataGroup performs an initial training program to ensure users are familiar with Saasu</li>
</ol>
<blockquote></blockquote>
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		<title>Saasu Connects to TradeMe &#8211; Welcome to my Future</title>
		<link>http://diversity.net.nz/saasu-connects-to-trademe-welcome-to-my-future/2010/10/07/</link>
		<comments>http://diversity.net.nz/saasu-connects-to-trademe-welcome-to-my-future/2010/10/07/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 18:37:29 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Application programming interface]]></category>
		<category><![CDATA[SaaSu]]></category>
		<category><![CDATA[Software as a Service]]></category>
		<category><![CDATA[trademe]]></category>
		<category><![CDATA[Xero]]></category>

		<guid isPermaLink="false">http://diversity.net.nz/?p=4012</guid>
		<description><![CDATA[Here in new Zealand, TradeMe constitutes an inordinate percentage of total internet time and traffic. Ebay may be huge in the US or elsewhere, but it’s not exaggerating to say that TradeMe created the inflection point of internet adoption in New Zealand. The number of people running businesses completely or]]></description>
				<content:encoded><![CDATA[<p>Here in new Zealand, <a class="zem_slink" title="TradeMe" rel="homepage" href="http://www.trademe.co.nz/">TradeMe</a> constitutes an inordinate percentage of total internet time and traffic. Ebay may be huge in the US or elsewhere, but it’s not exaggerating to say that TradeMe created the inflection point of internet adoption in New Zealand. The number of people running businesses completely or partially on TradeMe is massive (hell, even one of my businesses <a href="http://www.trademe.co.nz/Members/Listings.aspx?member=1934120">does so</a>).</p>
<p>So when TradeMe <a href="http://twitter.com/#!/TradeMe_Jay/status/25927873224">announced</a> the release of their <a class="zem_slink" title="Application programming interface" rel="wikipedia" href="http://en.wikipedia.org/wiki/Application_programming_interface">API</a> recently, those of us who know what this really opens up were pretty excited. As SciBlogs <a href="http://sciblogs.co.nz/seeing-data/2010/09/30/so-what-is-an-api-and-why-does-it-matter-that-trade-me-just-released-one/">said</a>:</p>
<blockquote><p>[with the API] creative people will make new web and mobile applications that work with Trade Me’s data and services to do useful and clever things. Second, there is an opportunity for people interested in data visualisation. Trade Me has become an important aspect of our collective consumption habits. The API opens a door to this data and I hope we will see inventive mash-ups and visualisations over the coming days and weeks.</p></blockquote>
<p>As an aside, it’s really interesting to read an old <a href="http://rowansimpson.com/2007/05/08/why-doesnt-trade-me-have-an-api/">post</a> from TradeMe alumnus Rowan Simpson about their reasons (previously) for not having an API. specially telling is a comment on that post from <a class="zem_slink" title="Nat Torkington" rel="homepage" href="http://radar.oreilly.com/nat/">Nat Torkington</a> who suggests that:</p>
<blockquote><p>A cynic might say that the real reason you don’t have an API is because you already own the sector. Why spend money to develop something? So people will find it easier to list more items? They have nowhere else credible to go. You have a shitload of business. There’s no pressure to wring more out of the customers you already have. The hell with it, make ‘em use the damn HTML form and they can be happy about it!</p></blockquote>
<p>Perhaps, despite still very much “owning” the space, TradeMe is starting to realize that heir is competition and the value to be gained from an API is sufficiently compelling to be a drawcard away from TradeMe should other vendors start to offer one.</p>
<p>Anyway, I digress. <a class="zem_slink" title="Saasu" rel="homepage" href="http://saasu.com/">Saasu</a>, the Australian based SaaS accounting vendors, has just announced a connector that integrates their accounting application with the TradeMe storefront. So… what does this mean for TradeMe users? In one word, efficiency. With this integration,  transactions and buyer information is automatically transferred into Saasu – thus removing a real data entry burden and automating order flow and accounting.</p>
<p>On the side I’ve done a reasonable amount of TradeMe selling, and the lack of integration with the accounting applications I use has, frankly, been a pain. This integration may be a minor development, but what it does is show Ma and Pa businesses, not usually <em>au fait</em> with the power of the cloud, the value in having a connected application set.</p>
<p>Of course the main question for businesses down here in new Zealand is what our own home-town hero is doing in this area. I poke with Tony Rule, head of the API team at <a class="zem_slink" title="Xero" rel="homepage" href="http://www.xero.com">Xero</a> who told me that:</p>
<blockquote><p>We know of some third parties working on an integration between Trade Me and Xero. It&#8217;s just too soon to say any more on this just yet but stay tuned&#8230; We&#8217;re also working with some developers from abroad who have expressed interest in developing integrations between <a class="zem_slink" title="eBay" rel="homepage" href="http://ebay.com">eBay</a> stores, Amazon WebStores  and Xero.</p></blockquote>
<p>In other words&#8230; yes, it&#8217;s coming and watch this space.</p>
<p>I’ve been working of late with organizations looking at how to move their traditional desktop applications into a cloud-enabled and cloud-connected world. Often I hear that the marketplace isn’t ready, and that people don’t really understand&#8221; “this crazy cloud stuff”. Au contraire – once people start to see the value and efficiency to be gained by integrating apps quickly and easily, the change will happen more rapidly than we can imagine.</p>
<p>Saasu and TradeMe are but one example – but they’re a good lesson in why seismic shift is occurring in our industry.</p>
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