Tag Archives: Sanjay Sarathy

September 3, 2012 Posted in Business Leave a comment

Go To Market for SaaS Companies

By Ben Kepes

As the world moves to the oft-heralded “subscription economy”, seemingly every software company is reinventing itself as a SaaS company. But deciding to go subscription, and actually having everything in place to deliver a service are two different things. Recently I took part in a webinar with Sanjay Sarathy from

Tagged Sanjay Sarathy, vindicia |

April 21, 2011 Posted in Business 1 Comment

Vindicia and Customer Retention

By Ben Kepes

I was briefed by SaaS subscription and billing vendor Vindicia last week with an update on where they are – both from a business and a technology perspective. Vindicia, alongside other subscription and billing vendors Zuora and Aria, seems to be going great guns – Vindicia themselves are proud of

Tagged Sanjay Sarathy, Software as a Service, vindicia, zuora |

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.