Tag Archives: Services

September 27, 2012 Posted in Business Leave a comment

Mimecast Raises Squillions to Do Something Boring (But That’s a GOOD Thing)

By Ben Kepes

Let’s face it – the technologies that constitute the plumbing underpinning what we do online are boring – but they’re also critical. They may not get the attention of an event like TechCrunch disrupt, they may not tick the boxes of “social”, “mobile” or “local” but they allow our world

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March 26, 2012 Posted in Business 6 Comments

On Trial Periods for SaaS Companies–Is Shorter Better?

By Ben Kepes

Recently KashFlow CEO Duane Jackson made the decision to reduce the trial periods offered on his product from 60 days down to 14. In blogging about this change, Jackson explained the decision saying; We analysed our trial data and found that the vast majority of people who never converted from

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The Author

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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