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	<title>The Diversity Blog - SaaS, Cloud &#38; Business Strategy &#187; Steve Ballmer</title>
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		<title>Microsoft Buys Yammer- A Two Minute Analysis</title>
		<link>http://diversity.net.nz/microsoft-buys-yammer-a-two-minute-analysis/2012/06/25/</link>
		<comments>http://diversity.net.nz/microsoft-buys-yammer-a-two-minute-analysis/2012/06/25/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 21:02:00 +0000</pubDate>
		<dc:creator>Ben Kepes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Dynamics]]></category>
		<category><![CDATA[Microsoft SharePoint]]></category>
		<category><![CDATA[netsuite]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[Social enterprise]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[yammer]]></category>

		<guid isPermaLink="false">http://www.diversity.net.nz/?p=8600</guid>
		<description><![CDATA[So Microsoft has confirmed the rumored acquisition of Yammer for $1.2B. Here’s my thoughts; Potentially this is a great opportunity for MSFT to create a fabric that spans their different enterprise products (Dynamics, Office, SharePoint) that’s a big big opportunity but I believe technology and platform hurdles will push that]]></description>
				<content:encoded><![CDATA[<p>So Microsoft has confirmed the rumored acquisition of <a class="zem_slink" title="Yammer" href="http://www.yammer.com" rel="homepage" target="_blank">Yammer</a> for $1.2B. Here’s my thoughts;</p>
<ul>
<li>Potentially this is a great opportunity for <a class="zem_slink" title="Microsoft" href="http://www.microsoft.com" rel="homepage" target="_blank">MSFT</a> to create a fabric that spans their different enterprise products (<a class="zem_slink" title="Microsoft Dynamics" href="http://www.microsoft.com/dynamics" rel="homepage" target="_blank">Dynamics</a>, Office, <a class="zem_slink" title="Microsoft SharePoint" href="http://sharepoint.microsoft.com" rel="homepage" target="_blank">SharePoint</a>) that’s a big big opportunity but I believe technology and platform hurdles will push that possibility well into the future</li>
<li>Microsoft gets to look “cool” and to at least jump on the <a class="zem_slink" title="Salesforce" href="http://www.salesforce.com/" rel="homepage" target="_blank">Salesforce</a> “social enterprise” bandwagon. That’s more of a validation for Salesforce than it is an opportunity for Microsoft – unless some serious message manipulation occurs and <a class="zem_slink" title="Steve Ballmer" href="http://www.microsoft.com/presspass/exec/steve/default.mspx" rel="homepage" target="_blank">Ballmer</a> starts evangelizing the social enterprise – that’s possible but unlikely</li>
<li>Yammer has big user numbers, but small (I’m suspecting) paid user numbers. Alongside that there is an element of shelf ware from paid users. Traditionally legacy vendors get a little despondent when they realize their shiny new thing isn’t going to print them money – I’m hoping the Microsoft is realistic about this deal in terms of its short and mid term revenue potential</li>
<li>Is the price too high? As a standalone deal yes, but as a true social fabric play no. However see above re the chances of Microsoft actually pulling that off</li>
<li>Existing customers (at least some of them) will be royally pissed by what they see as the potential end of a lightweight and useful tool. I’m not expecting any mass migration but I suspect that other social startups 9and even Salesforce’s <a class="zem_slink" title="Salesforce Chatter" href="http://www.salesforce.com/chatter/" rel="homepage" target="_blank">Chatter</a>) will see some customers moving over from yammer</li>
<li>Generally the deal validates the social enterprise space – which is good for all vendors</li>
<li>Cloud vendors without a compelling social story are going to be scrambling to find one – in particular <a class="zem_slink" title="NetSuite" href="http://www.netsuite.com" rel="homepage" target="_blank">NetSuite</a> that is currently talking up Yammer as their own social component</li>
</ul>
<p>More to come – watch this space…</p>
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