November 20, 2008
I love social media – it allows me to have interesting relationships with interesting people whom I otherwise might not know. But sometime the send/post/update key is just too easy to tap.
Case in point the recent storm around an advertisement. Motrin is a US brand of painkiller and their (formerly methinks) high paid ad agency decided on a campaign which extolled the virtues of Motrin for parents who use baby slings and in doing so get sore backs. So far so good – I mean the ad concept is kind of lame, but it makes a change from pushing pain killers for period pain I guess.
The ad, for reference and posterity’s sake is below;
It seems however a bunch of mothers (and some father no doubt) see this as an insult, an affront to their front baby wearing preference and an utterly erroneous claim.
Which is fine – they can continue to wear their kids on the front, back or otherwise. They can use another pain killer. They can stop watching the Motrin ad.
Or they can start a social media storm that involved dozens and dozens of blog posts, thousands of tweets and the requisite Facebook page.
Does anyone else out there think that perhaps this is a little over the top?
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