Dreamforce week is the week that technology commentators dread. Salesforce‘s epic conference attracts well over 100,000 attendees, and for a couple of weeks beforehand analysts’ and media’s inboxes get absolutely bombarded with requests for briefings, news pitches and invitations to the multitudinous parties that occur during the week.

For the first time in close to a decade I’m following Dreamforce from afar, but the distance hasn’t reduced the onslaught any. And while Salesforce’s CEO Marc Benioff tends to prerelease news these days, other companies bottle it all up until show week.

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Ben Kepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.