Google is a confusing beast when it comes to the cloud. It is, after all, the creator of a global infrastructure footprint that is almost unimaginable in its immensity. Google engineers are the best of the best, and the company has, since its inception, pushed the boundaries of what is possible when it comes to computing.
One would be forgiven for assuming that this real credibility would translate into Google being a credible vendor of enterprise cloud products. The reality, however, is somewhat different. Google has, to an extent, been its own worst enemy. So confident in its engineering-led approach to enterprise adoption, the company seems to have forgotten the overarching truism of enterprise IT – that it is all the non-engineering stuff that transforms a vendor form a bunch of smart technologies to a true player. Sales, support, and a bunch of activities that aren’t actually connected with building technology are all required when selling technology into the enterprise.