The biggest casualty of Salesforce‘s surprise acquisition of contract management vendor SteelBrick last year was competitor Apttus. After all, Apttus is built upon the Salesforce platform and has focused pretty much exclusively on Salesforce ecosystem opportunities. Indeed, last year’s Dreamforce conference, Salesforce’s annual mega-party, featured Apttus very heavily — a not insignificant investment from the well-funded, but small, vendor.
Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.