You have to feel a certain sympathy for Engine Yard. A few years ago, the company was one of the original platform-as-a-service (PaaS) vendors. Alongside Heroku (later acquired by Salesforce in a high-profile deal), Engine Yard introduced the world to what cloud computing could look like if you offered broad deployment and scaling functionality on top of raw infrastructure.
Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.