AnyPresence is one of an increasing number of vendors offering mobile backend as a service (MBaaS). While a seemingly random and overly technical term, the idea behind MBaaS is logical and is a reaction to two strong trends in the marketplace. First, organizations are increasingly reliant on mobile software solutions as an interface between their staff, suppliers and customers and the organization itself. Mobile development is now a critical task for many organizations.
At the same time we have a second trend, that of immediacy and iteration. Rather than developing software to a known and relatively conservative timeline, organizations are now following a lean model where they create solutions quickly, and innovate upon them even more quickly. This is where MBaaS comes in. By providing many of the infrastructure elements on top of which organizations can build and run mobile apps, MBaaS makes it quicker and easier to create mobile applications.