It is fascinating watching the various enterprise file-sharing and synchronization (EFSS) vendors dance a complex dance with vendors like Microsoft. While clearly competing with Microsoft’s own EFSS solutions, OneDrive, and SharePpint, these solutions also want to support customers who are deeply wedded to Microsoft’s office productivity suite, Office.
We can see this not-so-subtle dance in action with EFSS vendor Box. The company, which once famously had t-shirts printed with the SharePoint logo changed to “SharePoo,” has in recent years gotten far friendlier with Microsoft, with deep integration between its own solution and Microsoft’s suite. While competition and criticism might make great press, the reality is that the EFSS vendors’ own customers likely use Office and don’t look favorably at walled gardens.