Dynamics CRM is Microsoft’s customer relationship management product, a tool that is a perfect example of the co-opetition between Microsoft and Salesforce. While the two companies collaborate on a number of different fronts, when it comes to CRM, Salesforce pushes its solution (the genesis of the entire company), while Microsoft pushes Dynamics.
At the same time, Microsoft has just launched Windows 10 to much fanfare. This new operating system is seen as the epitome of Microsoft’s new “cloud first, mobile first” strategy. It is offered as a service with updates happening over the air and with regularity. it is also the first operating system that offers consistency across mobile and fixed computing, in contrast to both Google’s and Apple’s approaches.