Segment is a platform for collecting customer data wherever it’s generated. The rationale for Segment’s existence is that, while organizations increasingly want to use data to better tailor products and services to their customers, the work involved in capturing and transporting that data is a barrier to realizing that ambition. Segment’s hypothesis is that, just like aqueducts in days gone by, there is a latent demand for data (or water) but that the infrastructure to provide that data is the missing piece.
Every vendor under the sun, however, promises to help collect and transport data; Segment is differentiating itself by saying that its solution is engineer-centric. Whereas many companies are creating a narrative around data tools for business users, Segments story is around data tools for engineers.