Inkling was founded seven or so years ago with the aim of disrupting the printed textbook market. They were all about helping publishers such as McGraw-Hill and Pearson move their paper-based textbooks to something digital. Over a period of time, Inkling’s experience within these publishing companies, and development of tools to help with the digitization process, saw them develop a platform that had applicability far beyond just the textbook industry.
Fast forward to 2013 when Inkling was ready to productize its content publishing platform, a platform that has a lofty aim indeed — to disrupt the traditional file-based approach towards content. As the company sees it, Word and PDF files came into existence in a desktop world but haven’t really adapted to a mobile world. Sure you can view files served from the cloud, but it is primarily a static model and no one that maximizes the opportunities that mobile, dynamic content and real-time delivery offer.